Client Highlight – Knowing Your Marketing Energy with Jake Anderson – Ep. 35

Client Highlight – Knowing Your Marketing Energy with Jake Anderson – Ep. 35

LISTEN TO EPISODE

SHOWNOTES

On this episode, I have my good friend, client and fellow Libra Rising, Jake Anderson talking all about his Marketing Energy through his Astrology & HD chart. We break down his Leo moon, Aries Sun and Cancer MC and how that sets him up to be perfect for podcasts, email marketing and more behind the scenes work for his clients.

If you’ve been wondering what my Astro-Marketing Map offer entails, this episode is for you!

TRANSCRIPT

Hello, everyone. I’m excited for this episode because I have one of my really good friends And client and fellow Libra rising with me. And we’re doing this actually Jake reached out and was like, I would be happy to do a podcast to talk about what it was like working with you and doing your PDF, my astrology and human design PDF.

And I’m like, okay, yeah, if you want to get on a call and toot my horn, that’s totally fine. Let’s do it. That’s what we’re doing today. And so we’re going to I’m just going to ask Jake a few questions and then we’ll talk. I have his chart pulled up. We’ll talk a little bit about his chart. And so you guys can just get a behind the scenes of what it’s like to do this.

Astro human design PDF that I have available. So first day, can you just say hi and introduce yourself? Tell people what you do. Yeah, absolutely. First off, I appreciate you having me on the podcast. Admittedly as far as what I do, it’s been. I think I’ve launched four or five podcasts now, but it’s been maybe six or seven months since I’ve been on a podcast.

So it’s nice to get back on and chat with you. Getting back in the arena. So as far as what I do, my, where my specialization has really fallen. And it was funny, we were talking about this before you hit record about how hard it is to explain what you do. And it was a really big driver for me wanting to reach out to you because There was some misalignment there for myself.

It’s like sometimes I feel like I do so many different things and things are getting tangled up, but if I could really categorize really what I do, where my specialization is, it’s really involved in building technical systems for people who want to bring their businesses online. That’s where.

I do my best work. I, there’s a caveat to, and this is where I would always get tripped up because I do a lot with design as well. It’s like also do design, but it’s that’s just part of like my approach and my style and how I work with people. I’m very considerate of the aesthetics. If we’re doing, if we need to build a website, we need to build a website.

Exactly. It’s you start making these connections. It’s I do a lot of web design and web builds, but I come from it from a systems. first standpoint and thinking about the function and how this needs to work in your operation, but also making sure that the presentation and how it shows up aesthetically and and how it’s presented to your market is on brand and on point.

Yeah, that’s what I do. And that’s me. Yeah. And guys I’ve known Jake for a few years now. I don’t. I don’t remember how we first connected. Do you remember how we first connected? I really don’t remember. Was it a program? It was like the podcast system that I had created. That’s right. We did talk about that.

That’s right. Yes. He had created this really awesome podcasting system. And then he was like, basically all through ClickUp and he like gave it to me for free. And I was like, what is this crazy thing? This is amazing. And I still use that. I literally use that. That’s so cool. That’s good to know.

Maybe I should have taken that to market. Cause I never really took it. Cool. It was so good. But yeah, I still use that actually. But yeah, so I connected with you many years ago and I think like most entrepreneurs, there have been lots of iterations of you changing and evolving and all of that, which is really cool.

And when we connected to do the PDF, I was laughing because I didn’t, I had no idea that he, that you guys, he was a Libra rising like me and I pulled it and I was, I told him I was like reading his chart. I was like, I want to be friends with this person. And I was like, I am friends with this person.

And I got so excited. But it just, even just what you explained really does show up in your chart with it. Libra rising rule is ruled by Venus and Venus is the planet of aesthetics and beauty. So to you, it’s really important for things to look a certain way or be aesthetically pleasing as well as functional, because if you even think of a Libra, it rules the judicial system and it’s a scale.

So things need to be both, right? Like it needs to be balanced. It needs to be both. So you bring both the design aspect as well as the technical. The technical aspect, which was like right on par, but it was cool to guys because he used to own a light installation company and I was laughing because I even saw that in his chart.

And I was like, Oh, here’s this, and having known that I was like, Hey, look, this is where that shows up too. And yeah, it’s just been really nice to see you evolve. And just to even speak with into astrology, it’s not like astrology shows you like, hey, this is exactly what you need to be doing and do, this, it’s not putting you in a box, it’s just giving you more of a direction or ideas of hey, your energy works really well when you’re you encompass this and when you encompass that, and it feels like very aligned with you when you start to step into that energy, which was really cool.

But I would love to know, because guys, we didn’t do like a sales call or anything for this. We had just, I think you had just messaged me being like, I listened to your podcast. Your intro is amazing. And then we just started catching up. And I told you, and you’re like, Hey, sign me up. I want, yeah, I want this.

There was no sales process. I feel like that’s with me all the time. Like most people are like, Oh, how do you make sales? I’m like, I haven’t done well, actually I take that back. My one of my one on one clients right now, I did a sales call with her only because she asked Hey, can we jump on a call? It was all love.

Five minutes. And she was like, Oh, I’m already sold. And I was like darn it. You just messed up my no sales call in three years streaks. And now I can’t say I haven’t had a sales call in three years, but basically it wasn’t even a sales call. She just was ready to buy when she hopped on and I’m like, Oh, okay.

So yeah, so I don’t really count it as a sales call, but that happens a lot. So what was your What was your intention? What was the, okay, yes, I really want this. What were you looking to get out of this PDF? What kind of clarity were you looking for? So for me, it was, is really about energy and where I was.

Allocating my energy specifically was feeling very misaligned. And one of the things that, especially as you get into, I’m in the internet marketing space to a degree, like I’m not in the space, like I used to be, but I’m still, I work in the space. I’m building websites.

I’m involved in a lot of marketing aspects just on a day to day basis. And it’s Oh, you got to be on social media. You got to do a podcast. There’s all these things that you got to do. And I just was feeling overwhelmed and out of alignment. It’s I don’t know if my inner, my energy, especially social media.

And, we’ve been connected for a couple of years now, there was like, A way where I was really active on social and now it’s you don’t even see me hardly at all. And I kept playing this game of chicken with social media. I’m just using this as an example of misalignment, but just there was just so many things that just felt misaligned for me.

And like, how do I show up in the work that I do? Lack of clarity around me as a person and the energy and where it’s best served. So I saw this as an opportunity to really understand more about myself, my energy and how to best direct that energy. And we’ll certainly, I’m sure we’ll get into some of the results.

Cause I, I do have some things to share, like some things that I’ve, some things that I’ve made some changes that I’ve made from this report that’s really helped me. Kind of hone things in with my energy and get back into alignment with what I’m doing where I should be going. Yeah, that was it.

It’s just like I felt tangled up. My energy was like imagine like a ball of yarn and it’s just is tangled mess. Of what’s going on here. We need to unwind this and figure out where this needs to be directed. So it was really eye opening and also confirming in a lot of ways to going through that report like you had touched on, the like aesthetics and technical, having that balance and it’s okay, yeah, like that makes sense for me.

Like now that I do that archeological dig in my past and I look at the things that I’ve been involved in, there was always elements of design. And technical and everything. So seeing, being able to run that thread through, through those experiences and see the commonality was really cool.

Yeah. And I’ll say too for anyone’s listening, he was talking about how he had just this like playing chicken with social media. I like really liked that phrase when you said I’m playing chicken. When we were looking at his chart, I was telling him like, you actually are probably going to get the majority of your clients through one on one connections because in his seventh, his son is in a seventh house as well as his mercury and seventh house rules one on one.

Connections. And so with that mercury being there, it is the sign of communication. And so he actually feels way more comfortable communicating in a one to one aspect than he does you Talking to the masses online and then as well in his third house of communication it rules like close kind of close communities, right?

His Jupiter is there. So he’s even more abundant and lucky when he is in close communities, like people in a close range. And so I was telling him, getting on other people’s podcasts, having one to one conversations, as well as networking, it’s going to actually be way more beneficial for you and like word of mouth marketing than going and trying to create like all this social media.

And I know that’s not the case for everybody, but it was just very much the case for you. And I was looking at your chart and you were like, Oh my gosh, yes, that feels so, so good. It was like this permission. Yeah. You don’t have to be going out and creating all this content. And on top of that, when we looked at your ideal client and Specifically, the caliber of client that you are working with, most of them aren’t even going to be scrolling on social media.

Anyway, they’re going to say, Hey, if I need this service, they’re going to call up and ask their friend. Hey, who did you use for this? Do you know anyone type thing? And so it was like this. This point of bringing in that marketing strategy of okay is your ideal client even consuming your content on Facebook or whatever?

No, they’re probably most likely listening to podcasts, or they’re most likely going to get asked their fellow people. So it was this, just even speaking with you, it was, hey, don’t worry about the social media. It shows up in your chart anyway, that’s probably not going to be the most beneficial for you.

Let’s focus on these two things. And I remember you being like, Oh my gosh, yes. And that’s not the case for everybody listening, by the way, like the some of you guys still need to do social media. Some of you like it, but for you in particular, reading your chart, I’m like, actually, if you don’t even love the social media, don’t put your energy towards it.

Do like this type of marketing strategy. That was one of the things I made an adjustment on. We can get into that whenever you’re ready. Yes, go ahead. You know what, go ahead. I want to hear, I want to hear all the juicy results that you have gotten from this PDF. So let me have it. Yeah. I, social media is I have a very love hate relationship with it, probably for the same reasons that most people have love hate relationships with social media.

And I, the thing was interesting about it is, I had like really disconnected. I was really big into Twitter at one point. And and then I just, I started getting like client work and it was word of mouth referral work. And it just started coming in. Eventually I was like, wow, I got a wait list right now.

And then I ended up, really committing pretty heavily to one particular client. So I don’t take on a lot of extra clients at the moment. But I just remember through that process. I was like, I don’t like none of this came from social media, not none of it. It came from one on one.

Conversations like I call it like very high intent communication. It’s like to me, social media is more low intent. And what I mean by that is like when people show up to social media, like they don’t really have a reason, like they’re probably, like sitting on a couch or bored or I need something to cure my boredom.

Like high intent, meaning. Hey we’re having this conversation right now, this is high intent. We’re having a very specific conversation about astrology and how it’s impacted my life. It’s like you said the permission slip okay it’s okay for me to not be on this platform.

I’m going to be okay. My game is best served in podcasts, which actually. You told, you said, you told me after our call, you said, you should do more podcasts. I’m like, I should do more podcasts. And that’s when I like, I was like, you know what, maybe I should get on a podcast with Ashley. That would be a good, that would be a good start.

So that kind of is like what jogged my memory. So I’d say from like the I guess just like content and how I show up, that was a. Big change okay, I’m just going to, I’m not deleting my accounts. They’re still active, but I’m not really going to put any energy over there and I’m going to put it more into high intent relationships, podcasting things like that, just relationship building.

That’s very high intent. So that was one of the big changes that I made in terms of how I show up. Some of the other things that I want to also touch on that I thought were pretty pretty eye opening for me. It was when it comes to we were talking, I can’t remember what it was.

There’s so much lingo and all this. I do remember the actual it’s, so you have to forgive me on that. I don’t have all the lingo down, but I do remember it was in the human design, I believe it’s like where I’m an empathetic person and I have a tendency to like, absorb a lot of feelings.

That. I knew that about myself, it was like, I know that I have this tendency if I’m around somebody and I know they’re upset, like I’ll start getting upset. Like there was one time this guy came into a room and he was talking about his daughter had gotten a car accident and I started crying cause I like felt like his pain.

And I’m like, Oh, and like, where did this coming from? I didn’t know. Anyway, some very empathetic. And so it’s okay, that’s something about myself that I know. How do I manage that energy? Because, if there’s times where I’m having to deal with people who are very emotional on one stage.

One extreme to another, then how does that work into my day? Cause sometimes you just have to have those interactions. And so I’m very careful about protecting certain times of my day where my energy really needs to be if I’m doing anything creative and it requires a lot of cognitive horsepower, it’s I need to not have those conversations be intermingled in those parts of my day.

because it’s going to hijack me. I’m going to get emotional and then I’m not going to get anything done. And so I’m a little bit more strategic now about like, when I have interactions with people where I’m, you can’t, you’re always going to have times where things hijack your day.

It’s just going to happen. But at least I’m more aware now about that is something about myself. So if I know if I do need to have any kind of a difficult conversation. With somebody or if I’m going to be around somebody who is a bit more extreme in their personality, and emotionally, then I need to make sure that I am strategic about when I have those interactions because it can like I’ll absorb that stress and it’ll just completely derail me and and.

So that was enough. That was a really big one. I did have a tendency to like, especially like in the morning time where it’s sensitive. It’s I can’t be having these conversations with people who are off the rails, at 10 AM when I’m trying to solve some problem that it’s like for a client, I just can’t go through that.

Was also a big one for me the one on one, conversations. There’s, I think just like understanding, just understanding your energy. I’m just giving you examples with the social media. It’s like how I absorb other people’s stress. Yes. Understanding a lot about that.

Yeah. Understanding the one on one relationships. I’m really just leaning into those things a lot more knowing that’s who I am. It’s okay, like it’s like if podcasting is really something I should do more of, or not just podcasting, but that one on one connection, then I need to find more opportunities.

That’s how I’m going to best market myself. In whatever endeavor I’m involved in, and yeah, Oh, go ahead. Go ahead. I’m gonna do your horn afterwards. Last thing was what’s last thing you said was like being the director and yes not being like the face of It’s like you got like the star of the show, right?

And they’re the they’re on stage and they’re the star but then you also have that director and they’re like behind the curtain and they’re the one that’s like producing everything and making it all come together And You’re like, you’re really more of the director, and you’re going to get a lot of acknowledgement, but you’re not really like the star of the show is ah, like that, that really makes me feel a lot better, especially when you think about creating content, because, when you put yourself out on the internet, it’s like, it’s all about using generic.

Whatever like the, all the terms or things that people chase when they go online, it’s like more followers and subscribers. And in my head, I’m like, Oh man, that is that’s just more of a spotlight on me. I’m not like, I’m way better being the per like you be the star. And I’ve got a couple of clients that are stars and I’m the one behind the scenes, pulling the levers, helping them become the star that they should be.

And that they’re meant to be, and it’s that’s where my role is really best served. I’m I kick some butt as a behind the scenes person building systems and making the operation work versus trying to be the one out there, in front of people. I think if you put me in a big stage maybe one day, I don’t know if this makes sense for me or not, but being on a big stage with a bunch of people freaks me out.

I was gonna say, if you were on stage, it would probably be a panel. I don’t know. I don’t see you being the only speaker. You would do really great on a panel. But I want to even explain guys, like anyone listening okay how did she see that? And first thing he was talking about was the emotional center.

Jake has a completely open solar plexus, completely open solar plexus, but also has a defined defined throat with a gate going towards his Going towards his emotional center. So what that means like he said, he is very open to other people’s emotions. And if he is not protective of his energy, they can come in and basically derail, derail his energy and his day.

And he has a lot of defined centers. So that open center, Is completely open as well as his Ajna and his head. So all of those open centers and the head center is a pressure center. So he can feel a lot of pressure to basically like also manage other people’s emotions which is, was very interesting.

And, we, you already talked about that. So that’s what he was talking about with the emotions, but then the director, I want to say this because This is so important with even a lot of people that whose charts I read. I don’t do quote unquote pop astrology. I’m not like, Oh, you have a Leo MC.

That means you need to be the star of the show. No, you have to look at all the other aspects. And so Jake also being a Libra rising, I’m going to like, do your chart versus my chart, because we’re both Leave the Risings. Me, however, I am set up a lot more to be the star of the show based off of where my different signs are.

For example, for me, I have a Jupiter in Cancer, which is my MC. The more I show up and the more I am out and about in front of people’s faces, the more The more abundant I will be versus your Jupiter is in your third house of like behind the scenes communication, right? That’s like email podcasting way closer versus the 11th house would rule like social media.

And so for Jake, Jake has his moon in the in, in his 10th house of Leo, however, his MC is also in Cancer because we’re both Libra Risings, so for him, his role is way more the the nurturer he’s helping the helper, or the director, or really helping people behind the scenes, and when he does that, his moon in Leo is going to get recognize and he’s going to get, he’s going to be very emotionally fulfilled.

Oh my God. Southern accent coming out. North Carolina for you. So anyways, his moon is going to fill very fulfilled when he is getting recognized, but he’s not being recognized as the star of the show. He’s getting recognized behind the scene. And so the analogy that I gave Jake was, You’re almost like the director.

If you’re, if there’s a performance, you are the director behind the scenes. You’re the person who is making everything work, but you’re not the star on the stage. And at the end of the show, who does everyone celebrate? They don’t celebrate the star of the show. They celebrate the director on or the producer on Hey, this is amazing.

Like they’re the ones who get recognized. And so I was telling him that’s just to show you if I were to read his chart, like pop astrology, I would have been like, oh, my God, you’re this just like you’re liberating. That means this means this. And it would have been totally off for him.

Had I not looked at all of these other looked at all these other aspects. As well as he has his north node in Gemini, in the eighth house of other people’s resources. . And Gemini being the being the sign of the professor. Like when you think of a professor is teaching other people, like he’s not the star of the show.

He’s like showing and he is helping other people learn, right? Basically. Yeah. So he is here like he’s going to find a lot of fulfillment in his life going towards that North note because that is the North note tells you what your soul is here to do in this lifetime and it is in Gemini in the 8th house of other people’s resources so I was like you feel very happy when you are doing other people like when you’re in other people’s businesses and other people’s resources.

And that is actually across from his second house of his resources and his money. So I was telling him like, and you take a lot of action. He has Mars there. So Mars being there is he uses he takes action with his resources to help other people. With their resources and then his moon gets really happy because he’s getting recognized for the work that he’s doing kind of behind the scenes.

So that’s just a great way to show you the differences with me. Also, being a Libra rising. My chart is hey. Get it in front like you need to be the star of the show and I’m over here like I don’t want to be the star of the show, but I’m like, oh, okay, but seriously, the more that I show up, the more that I show up and, um, share me and share my knowledge because That my, the I’m sorry, the Jupiter for me is in the ninth house of higher education and astrology and, spiritual, all that stuff.

The more that I am showing up and doing that, the more I get recognized. Cause that’s where my Jupiter is versus yours is behind the scenes in the third house. So like the more you show up and help people behind the scenes, the more recognition you get. So I wanted to share that because, you’re probably listening to him and you’re like how, why, where did you get that from? And I really wanted to explain that. And then also too, with you, with your human design Jake is also a 1 3 generator, very similar to me, but Jake has a defined throat. I have an open throat. So with Jake, with that defined throat, he is here to really speak in a very consistent way with his clients versus me having a completely open throat.

I need things to respond to when I’m speaking. So Jake could probably pull an idea and articulate it really easily versus with his own ideas versus me. I have to listen to other people’s ideas and mirror it back to them and say it in a way that they get it after I’m listening to them.

But Jake could be like, Oh, I had this thought and they could just start speaking about it. And people would pay all this attention to them versus me. I’m almost the opposite, but we’re both one, three generators. And so my one, the one three is. Me and Jake, if you want to know something, me and Jake know about it.

Because we go so so deep. When we are interested in something, we become experts at it. We know everything there is to know about it because we go really deep. And then the three is the experimenter. So then we’re going to go out and we’re going to experiment everything that we learn.

Whether we do it ourselves or we have clients that were like, Hey, let’s try this. Let’s try that type thing. But we are just. Projecting it in a completely different way. Jake is here to share his ideas with people behind the scenes. I’m here to share my ideas with people like. In a more public, in a more public way.

But yeah, so it’s just these nuances. It’s very many nuances to us being so similar. Our charts are so similar, but they’re also these very minute things that make a huge difference. And when they’re all together, because if I had just told you, Hey, you’re a Leo moon, I would have been like, Oh my gosh, you have, you feel so great.

If I was doing pop astrology, I’d say, Oh my gosh, you feel so great being the celebrity. Like you’re here to be famous. And you’re like, absolutely not. No. No, don’t sign me up for that. Thank you. Yeah. And it’s. But it’s funny because it’s like you had just told someone that most people would be like, oh yeah, oh my gosh, you’re going to be a celebrity.

But when I look at your whole chart and how everything is aspecting each other, it’s almost the complete opposite. Like you are here to be the star of the show, but behind the scenes, like that director energy, like you’re the person who is guiding and making everything happen behind the scenes, but you’re also a generator.

So you are the creator. So not only are you directing behind the scenes, but you’re creating behind the scenes as well. Yeah. So yeah, perfect. I love all of this. Thank you so much for sharing all of your have you found it? This will be the last question and then we’ll jump. Have you found it to be a lot easier in your day to day?

Like when you are like, Hey, I know these things about me. Actually, not scratch that question. Scratch. I’m going to ask a different question. What do you think was the most profound aha moment Okay. That you had in this that you did not know prior what was something that you read or you said, and you were like, oh, my God, I can’t believe she saw that.

Oh, man. That’s a good question. I would say if I need to share my screen and share it here, I can try. Yeah, I’m trying. I’m trying to think what would be the most. Cause it’s, to me, it’s like a collect, it’s almost like a collection of ideas that, that really have been that have really been helpful to me.

And I’m looking at the chart now. Let’s see, I was reading that because I said, you, you tend to command presence in a room. Now that’s, yeah, I will speak to that. I guess it may be, it’s just like a self identification, like how I see myself. I’m such a laid back. It’s a podcast, like t shirt jeans, a guy, I’m very laid back.

Not that doesn’t mean that you can’t command presence, but like in my head, how I see myself I see myself showing up as Oh, like how to lay back. And, I’m not, I don’t think of like commanding presence in my head. So that was like, that was definitely a an interesting observation.

And I haven’t been in a divet and. When’s the last time I went to an event? I went to one last November. There was one I went to I was really, there was a community I was really showing up for. And I remember I did feel that for sure at that event. I showed up and people were like, Oh, you’re Jake.

I got a lot of that kind of reaction. And yeah, I guess maybe, I think it’s this word, I think it’s the word command that I use. It’s more of like, when you walk in a room, people just automatically. No, you are like, they feel drawn to you without you even trying, if that makes sense. So it’s not like you are intentionally be like, Hey, pay attention to me.

It’s just like you walk in and people are like, Hey, I like his energy. I really want to talk to him. I really want to know him. And I want to hundred percent see that from an outside perspective. Yeah. Yeah. That makes sense. Yeah, I’ve even taught in a group program that you were in and it was interesting because it was on zoom.

But I think there were like 1520 people on that zoom call. But I immediately my eyes immediately went to like your square. So it’s interesting because you can tell when people are in your presence, like the ones who like really desire to be noticed. And you get this almost I hate to say pick me type energy.

But for you, it’s just I am just being who I am and everybody is just drawn to me and they want to get to know you and they want to talk to you because you just care. It’s just Oh, I don’t care. And so they come. So I think it was like, yeah, this word command was probably like tripping you up a little bit.

It’s not like you walk in and be like, everyone needs to pay attention to me. That’s what I was thinking. No, it’s just, you command presence in a room as in like your energy is just Hey, I’m here. And everybody’s Oh, who’s that? Exactly what you just said. Got it. Yeah, that is that is surprising actually to really think about.

And I think the reason it’s surprising is I, the director behind the scenes person. I know that about myself, but it wasn’t until I went through this where I’m like, okay, now I really feel more connected with that part of who I am and like more accepting of that. Like it’s almost like verification or validation of who you are.

But then when I say like, when I think about commanding presence in a room, it’s wait a second, I’m a behind the scenes guy. I don’t, I’m behind here. I’m not standing here. Supposed to be attracting attention or the perfect example of NLP. I should not have used the word command. Yeah. Yeah. In my mind, it was like, Oh, you just walk in and just your being is like everybody, versus I can see what you’re like, Oh yeah.

Most people would use commands in the way of Hey, pay attention to me. Oh, no, that’s not what I meant, but that’s so funny. Me getting a taste of my own NLP medicine, but I’m looking at the clock guys, like Jake has one minute. So I’m going to wrap it up. I was like, he’s going to have a hard stop at this time.

I’m like, I wasn’t paying attention to the clock. We could talk all day. Thank you so much, Jake, for coming on and sharing sharing all this. I’m so happy that you have gotten all these results and all these shifts. It’s so cool for me to see because it just makes me super happy when other people are resonating with.

The work I’m doing and all this, it just makes us all so happy. But yes, thank you so much. And I will add how people can connect with you in the show notes below. And yeah, guys we will catch you on the next episode. Bye.