How To Find Your Ideal Client Using Your Astrology Chart – Ep. 34

How To Find Your Ideal Client Using Your Astrology Chart – Ep. 34

LISTEN TO EPISODE

SHOWNOTES

Can your astrology chart tell you your ideal client? I’m saying YES! Join me, Ashley Mae Fernandez, as I dive into my strategy for finding your ideal client using your astrology chart. 

In this episode I share the aspects I have looked at with my clients as well as combining the astrology with the strategy of content marketing. 

I also created a resource walking you through this process that can be found in the resource library below!

TRANSCRIPT

  Hello, everyone. I am incredibly excited about this episode. And I know I say that about every single episode, but I really am excited to record these episodes. I absolutely love podcasting and I love showing up and sharing and being able to connect with you guys. It’s just such a wonderful, amazing thing.

I am really excited to talk about this topic today. I am going to go on the astrology side today. Whoop, whoop. You guys know I love both astrology, human design, and strategy. And I do a really I think I do a really great job of combining them. I’m going to toot my own horn because we’re all about that over here.

So today I’m going to do a great combination of the two, and I am going to talk about how to find your ideal client in your astrology chart and how I combine that with my 5A method. Because again, you guys know I love astrology and strategy, and I do think they go hand in hand. And I will say a lot of my clients when I work with them, when we do a lot of the astrology pieces, it’s just more clarity for them.

Like they sometimes already have a good concept of their ideal client. But then when we go in on the astro, on the astrology side, they get a little more clear. And when we go in on the strategy side, they get even more clear because I look at ideal client completely different than most traditional.

Marketing people look at idle client. You’ll learn that here. If you’re new here, pretty much everything that they say you should do. I do the opposite of and it’s worked really well for me. I’m still doing it and it resonates with people and that shows up all in my astrology chart.

So we’re going to be here doing it. Okay, let’s get into it. I. have a very limited time to record this podcast episode, so I’m going to make it very short, sweet, and to the point. So how do you find your ideal client? There are two ways, two things that I look at when it comes to ideal client, and we’re going to talk about whether you have a one to one client or whether you have group clients.

So the first way is to look at your seventh house in your astrology chart. So what that means is on your first house, you have your rising sign, your seventh house, rules one to one relationships, it rules partnerships, it rules collaborations. So these, this is the energy that you’re naturally going to attract when it comes to those themes, i.

e. the energy you’re naturally going to attract when it comes to your one to one ideal client. What is the sign of your 7th house and the side of your 7th house is going to give you an idea of the energy that your ideal clients most likely possess. Now, I want to say this. It doesn’t mean that they’re going to be that sign.

It could mean that sign shows up in the houses that correlate to what you talk about in your offer. I’m going to give you a great example. My 7th house is Aries. Okay. Aries energy. I can take the themes of Aries. I can take those very simple themes of Aries. And I can speak to those themes. My ideal client could have Aries as a sun, a moon, a rising, or Mercury because I deal with communication, or Mars because I talk about taking action.

But it could also be in the third house of communication. It could be in the 10th house of career because I’m helping people market their career and their business. It could be in the 11th house of social media because I’m talking about content marketing. All of those things, right? It just means that the energy that is going to be the most attracted to me because it’s the opposite side of my rising sign, which is my personality and how other, like how I naturally show up and the qualities that I have that people really resonate with or really desire.

That energy is going to be very attractive to the seventh house energy. So when it comes to my marketing, when it comes to my content, I am going to speak to the themes of Aries. Okay. So I’m going to give you a really great example. This can also show me how to even create offers. So my seventh house is Aries.

Aries really likes speed. So this means when I am creating a one to one offer, I’m not going to create a one to one. Yearlong coaching program. There’s no way my Aries people would be attracted to that. They don’t want it. They want quick results. They want fast and in a hurry type energy, right?

There are go getters. They love to take action. So this means in my content, I’m even talking about taking action. I’m really talking about themes around Aries. I’m speaking into them. One of the things that a lot of my Aries people have told me is that they really want to say what they want to say without sounding like an asshole because sometimes Aries can be a little bullish,

they’re the ram. They can be very aggressive. And I talk about those themes in my content of being able to really, Be bold and say what you want to say and self express yourself but actually still not repelling people. So I talk about those in those themes in my content.

And then with that Aries client, with them liking speed, I know that they’re going to like very quick offer. So this looks like a 90 minute one on one call, or this looks like one month of working together and having a call every week and really solidifying and really honing in.

And getting really simple on one thing that we’re working on. And so my Aries people really love that. So I’m looking up the themes of Aries. I’m looking up the energy of Aries. And that is what I’m going to speak to. I’m going to speak to those themes through the lens of my Libra rising.

I am a Libra rising, right? Libra loves harmony. So this could be Quite literally me being, I’ve built a six figure business while still maybe only working four hours a day, which I have, you guys, I only work four to five hours a day because my kids are in school and I drop my kids off, I go to the gym.

Again, also Aries rules the body. So I even showcase that I showcase guys. I go to the gym, I do I do weightlifting. I go to the gym very often. And I talk about that in my content and I show pictures of me from the gym and really working on my body because Aries rules, the body Aries really does love health and going.

And, that more assertive type of energy. So I talk about that. I go to the gym and then I get home. I get home around 1030, I shower, I sit down to create I sit down in my business at 11 o’clock. So I start work basically at 1030, 11, most days. There’s one day that I have a client call this a little bit earlier, but most days I do that.

And I only work till around two 30 ish. So that’s not a lot of hours. So I talk about, Hey, I’ve built a multiple six figure business working, less hours. Again, they want to be able to make money and less because they like speed. And so I talk about that, right? I talk about themes, and to me, I also talk about it through the lens of harmony and balance, because that is my liberizing.

I also talk about it through the collective, through the justice, and I, liberizing really cares about the collective. It cares about justice. It cares about fighting for the underdog, and for my, experience, I feel like the underdog is someone who is not trying to follow the norms, right? And the norms of this online marketing world is very much get up at 5am and do your, do your morning routine and work and hustle your butt off.

Absolutely not. That is not me. And that’s also why my Aries clients take a lot of action. They also want harmony. They also want that balance that I bring them, especially within the theme of what my service offers, which is content. That’s why I say. I help you create content that does the selling for you because it is a create content that sells for you and it’s evergreen content, so it continues to sell for you so they could spend more time doing stuff that they would rather do.

They can spend time actually coaching if they’re coaches, they can spend time doing the skill that they’re here to actually provide that they love doing. So I talk about those themes. So that would be what I would say to look at for your ideal client. One to one. Now the second part of that is looking at the ruler of that sign that rules your seventh house.

So for example, my seventh house rules Aries. The ruler of Aries is Mars. Okay. So what are the themes of Mars? Mars is all about taking action, which is why Aries tend to take a lot of action. And so I look at the themes of Mars and then I see where Mars is in my chart and what sign and house Mars is in my chart.

So for example, again, using my home chart, Mars is in my second house, but it is in the sign of Sagittarius, which rules my third house. So I can talk about the themes of Sagittarius, I can show up with the themes of Sagittarius and the themes of Mars, but I also can talk about the themes of the third house, which is communication.

Great example. Great example of this. I literally just had a tick tock go viral or semi viral last week. More views than I’ve ever had. I think at 36, 000 views. And basically what I did was I was sitting in my car. I had no makeup on. I had just got back from the gym and dropping my kids off at school.

I literally hit the record button. And I was talking about an incident that happened to me and how I’m still taking action, regardless, and how you should just show up and post and stop caring so much about what other people think. That resonated so hard with so many people. And I just hit record. I took action, right?

I took action with that Aries energy. I talked about the freedom of not caring what people think that’s a Sagittarius. And then I talk about showing up and just post. That’s basically what I said. I said, just show up and post, just post, which is third house of communication. And that worked really well for me.

That type of content really resonate and works really well for my people. So you can use those aspects in those themes. Now, since Mars is actually in my second house, even though it’s in Sagittarius, second house rules. other people’s rules, your resources. It also rules money and finances. So I tend to, again, my theme of what I do is I say, I help you create content that does the selling for you.

I’m speaking about money in a very Aries and Sagittarius way because Sagittarius really wants freedom. And so I’m over here talking about how can you take action with your resources? How can you make money with your resources? And I also do it in a very. In a very we mentality, like, how are you showing up for the collective?

, how is your work making an impact? How are, I’m doing it from a very much humanitarian and underdog and talking about doing things differently type of way, right? Because the Aries people and the Sagittarius people, that, those energies have tried to do things other people’s way and it just restricts them and they care a lot about freedom.

So I hope that makes sense. That’s a very simple way. And then again, within working with me, of course, I bring in the strategy. And I find, if you’ve listened to any of my other episodes, I’ve talked about the 5A method. And I find that once people go into astrology, into human design, that 5A method really gets more sophisticated.

Specific to because the 5a method is talking about what assets do they already have in place? My client is most likely already have an established business I need them to have an established business because I can’t help them show up in market if they don’t even know what they’re doing They don’t have offers They don’t even or they’re not even showing up to begin with and taking I can’t convince people to show up What my specialty is helping people who are already showing up tweak.

What’s not working And get it to work, but I don’t want to work with clients who have a fear of showing up online. Like you’re wasting your money if you’re doing that because I want you to be able to already have your foot in the marketing door. I already want you to be okay showing up and posting and talking about those things.

And a lot of my Aries clients already have that. So I, I combine that 5a, that 5a stuff so that it looks at like what actions are they taking? I can really look at it through the lens of my Aries client. I can look at what abilities do they have? What are Aries naturally good at? I can look about, think about that and those are the abilities that they have.

Where, what is their awareness? What do they already know? What are like the mindset of Aries people? Aries people are I’m just gonna take action and figure it out. I love that. I love messy action. I’m a 1 3 in human design. So my thing is trial and error, and I love to showcase my trial and error.

That’s very attractive to my Aries. Aries is just all about taking action and If it doesn’t work, they just keep taking action. They try something else and that’s very important to me because that is how I work. And then you can also look at what are their attractions. These are the psychological things.

So you can even look at what are some of the fears that they might have and talk about it. Talk about those things within your content, right? So that’s how you can look at your 7th house to find your ideal client. And then you look at the ruler of that sign of the 7th house and where that’s at in your chart.

And those are the themes that you can even talk about and you bring to light for your clients. Then if you have group clients, you’re going to do the same exact thing, but for the 11th house, because your 11th house rules communities, friendships, humanitarian causes, all that stuff, because it’s naturally ruled by Aquarius.

It is all about the collective and it’s all about community. So if you have a group offer you’re going to speak to the energy that is in your 11th house. Now, if you have an, I want to say a quote unquote normal chart, I don’t love the word normal, but if you have a normal chart and you don’t have interceptions, a lot of the times the 7th house and the 11th house are going to have the same sign modality.

So both of mine are fire signs. So my 7th house client. With Aries is a fire sign and my 11th house client is a Leo, which is also a fire sign. So they’re going to resonate. They’re going to be very similar. There are going to be nuances, and you can speak into those nuances, but they’re also going to be very similar.

For example, my 11th house, Leo, they love loyalty and they also love recognition. So for them, I am probably going to do a little bit longer of a offer for them. And. That feels really good to them because it gives me a chance to actually see them really dig deep and recognize them and get behind the marketing facade that they put on,

and both of my Aries clients and both of my Leo clients really want, really care about self expression, they really care about being more them and their content, but it’s going to be nuances. My Aries ones are showing up a little bit more aggressive and they don’t want to seem like an asshole versus my Leo ones really want to show up more in a unique way because they feel they’re doing the same thing that everybody else is doing or they’re wearing a marketing mask and you’ll hear me talk about that sometimes in my content is what I call the marketing mask and that is a lot more towards my Leo client but it’s not that it doesn’t resonate with my Aries client at all because they also feel like they’re wearing a marketing mask where they have to you Water themselves down and feed into what people on the Internet like versus who they really truly are.

So they both have this desire of self expression and this fear of, being misunderstood in a way. So I speak to those same themes, but it’s just a little bit more nuanced. So again, just like the 7th house, I’m going to also look at where is the ruler of Leo, which is the sun and where’s the sun at in my chart.

Okay. Fun fun. Sun is in my third house of communication. So again, I’m talking about communication. I’m talking about content. I’m telling you astrology, my astrology is astrology. Like I meant to be a content marketing strategist, right? But mine is in the third house, but it’s also in the sign of Capricorn.

Now Capricorn naturally rules my fourth house of home, which is our fourth house of home of stability, foundation, all that. So I’m actually talking about marketing foundations. I’m talking about generational things. I’m talking about. Time because you know it Saturn rules Capricorn and that’s all about time so you can see that I’m going to take my time quite literally with my 11th house clients because I’m also showing up a lot more in that Capricorn energy with them, which feels really fun and really good because that’s where my son is.

I have a stellium there, but I’m also talking about the themes like showing up with the themes of that Capricorn, and I’m also talking about the the aspects of the third house because that’s where my son actually lies even though it is in Capricorn and Capricorn rules the fourth house. And this is actually really cool and such a fun, fun thing is that my group offer that I have is called House of Wild.

So I’m literally quite proud of it. Literally using the themes of my fourth house of home, because it rules home, and calling my offer a house, and creating a community, a home of some sort, like a house of wild, which totally resonates with that third house of Sagittarius, right? The wild, freedom, adventurous, all that type of spirit.

And it’s talking about, being wildly successful wildly yourself, showing up with like wild content, doing things differently, breaking the norms, and building different foundations that are out of the box. And that really speaks to my Aries and my Sagittarius clients. And same with Sagittarius or same with Aries.

It doesn’t mean my Leo clients are going to have it. I think I just said, Sagittarius clients. I apologize. I meant Leo clients. It doesn’t necessarily have, it doesn’t necessarily mean my clients are going to be a Leo sun, Leo moon, Leo rising, although I do have a ton of Leo rising clients, it’s more so going to be, they could have Leo in their third house.

They could have Leo in their 11th house. They could have Leo in their 10th house, right? It’s more so speaking to that energy when it shows, when it comes to showing up and speaking to your idol clients. Okay. So that was a really quick overview of how to find your idle client in your astrology. And then of course, once we find that we go through the actual strategy, like the marketing strategy and getting very clear on, speaking through NLP and how to actually speak to the subconscious of those clients, right?

Because everyone’s subconscious brain speaks a certain language. And so speaking to the subconscious and again, going into that 5a method figuring out their assets, their actions, their abilities, their awareness, their attractions, all those good things and getting. Down to a subconscious level,

so I, that’s why I love to use astrology and strategy because the astrology kind of gives you an overview and gives you more clarity, but then we can get really specific and really into Like really detailed and really into the nitty gritty of your ideal client through that marketing strategy and content strategy and speaking to the subconscious, all that fun, fun stuff.

So I hope this was helpful. I’m going to create a resource that will be in the resource library. You’ll see the link below. You can click on that. And get access to the resource library. I’m going to create a document that goes along with this podcast so that you can follow along.

I’ll, it’ll be a very simple document where I have outlined this and you can look at it for your own chart. And if you are interested in coming and visiting and joining the House of Wild, it is actually going to be launching next month. I’m recording this in June. It’s going to be launching in July and I am excited about it.

Super, super excited about it. I’d actually started building more of a group coaching program called wild words, which I was really excited about, but as I was starting to really plan it out, I was getting a little bit of resistance and I don’t know what was coming up for me, but I said, I’m a one, three in human design, I absolutely, I’m here to research and experiment.

And so I said, I’m going to experiment with this and I’m going to shift it and change it up. And I feel super So much better about it now that it is going to be a membership type community, and it’s going to be me just showing up and teaching more versus quote unquote coaching.

Although I love to coach, I have a coach in my business. Rachel, if you’ve heard her on the podcast, she is my client success coach. And so she, she is the coach and I absolutely love her for coaching and I really just want to show up and teach. I have Jupiter in my ninth house of higher education and teaching.

Come on. It’s right in my chart. I’m going to, it’s going to be more of a showing up and teaching and then she’s also going to be in there coaching along the different aspects as well. And it’s going to still go through my framework, which is the Daisy framework. So that D stands for design.

It’s going to be teaching you all around astrology, all around human design. Then we’re going to be going into aligning your offer. We’re going to go into idle client. We’re going to go into subconscious selling, which will be all of the subconscious strategy. I call it my hypno content framework, talking about content, talking about marketing, all of that.

And then the why it stands for you, which is going to be the backend energetic side. So that is going to be the coaching. That’s going to be the hypnotherapy. I’ll do some hypnotherapy recordings in there for you guys. It’s just going to be a really fun community. All around astrology, human design, and strategy, and I’m so pumped for it.

I will have a sheet that you can sign up for the wait list, once again, it’ll be launching in July. I will also put that in the show notes below, so if you want to join, come join, and then I do still have the Astro Marketing Map offer, which is a PDF in a 90 minute call going through your astrology and human design through the lens of, your energy, your business energy, your ideal client, your voice vibe and your offers.

So going through all of that and seeing, everything in your chart how it relates to that and really going deep, because again, every chart is, nuance, right? And every chart is different. For example, even this podcast that I’m talking about, if your seventh house has Venus in there, that could add another element.

If it has other aspects of your moon in there, it can also add another element, right? If your moon is in your seventh house, you might feel more emotionally fulfilled doing one on one offers. But it also depends on what the aspects are to your moon, right? It goes very nuanced and it’s very specific to each person.

So if you are interested. And having your chart and your human design read and more specific and custom to you. I do have that offer available. That’s my astro marketing map which is also really fun. So yay. Awesome. I hope this was super, super helpful. Don’t worry. I will create a document that will break everything down for you.

And I’ll see you in the next one. And you can catch that in the resources library, which will be linked in the show notes. And yeah, I hope you guys have the most amazing rest of your day, and I’ll catch you on the next episode. Bye.