Marketing Through Astrology – BTS Series – Heather – Ep.036

Marketing Through Astrology – BTS Series – Heather – Ep.036

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SHOWNOTES

In this episode, Rachel Olstad and I (Ashley Mae Fernandez) are doing another behind the scenes series of Astrology and Strategy. In this episode, we look at Heather’s chart and riff on how she can use her chart to attract her ideal client and  create content that speaks directly to them.

As always, if you enjoyed this episode, please leave a review <3

TRANSCRIPT

 Hello everyone. We’re like doing technical difficulties. We are back for another behind the scenes astrology, human design. So what does your astrology say about you and your business and your marketing and all those fun things? So we are doing Heather today and let me share my screen with Rachel.

Here we go. All right, Heather. I laughed because I was like, Oh, she’s a Libra rising like me. Which is really cool. So yeah, you are a Libra rising. So your chart ruler is Venus and Venus is in your 11th house of groups. Oh, and her Venus is in Leo. Ooh, fun. You are a Virgo sun. And that’s also in your 11th house and you are a, where’s your moon?

In your seventh house. Wow. She’s got a lot of energy in her seventh and her 11 houses. How freaking cool. Okay. And then, oh, look, her Saturn is at zero degrees. Scorpio. Interesting. There’s some karmic debt there. Do you want to go first? Rachel? Oh, she has a lot. She has several critical degrees.

So she’s got her Saturn in a critical degree. And so Mercury, her Venus. Yeah, so just to give a little background there of of just for everyone listening, like a critical degree is just high level is either zero degrees, like the first degree of a sign or the last degree, which would be 29 degrees.

And usually that energy, I won’t get like too deep into it, but usually that energy is suggesting that you are here to truly like fully learn how to receive that energy and fully learn how to embody that energy. It is incredibly important like that whatever sign that planet specifically is in or aspect your asteroid, whatever is in you are here to master that energy, which might Be challenging for you.

I think those placements aren’t typically ones that come like easily to you. But it’s very much, especially if it’s at the beginning at that zero degrees. It might be quite difficult, right? Because it’s almost like a foreign type of a feeling. And then the 29th degree is really you do need to master that energy in order for, the next sign, like just, it’s just a continuation, in order to master that energy. To get to access, like fully access the next energy, which is actually really interesting. If you think about it, like looking at her son in Virgo at four degrees, that’s like the first part of Virgo, right? But then her Venus being at 29 degrees. of Leo, like really being called to master that energy of Leo in order to like thrive and shine in that Virgo energy, which are like quite different.

So opposite, quite opposite energies. They’re not completely opposite. Yeah. Very different. And then I’m noticing too. So you’re a Libra rising like me, Libra is all about. Duality and harmony and it rules the judicial system. So a lot of the times I’ve found with myself leaning into my Libra is always questioning and seeing all sides.

I did pull your human design already and you do have an open head, open eyes and open throat. Same as me as well, which means we can, especially with that Libra energy, it’s We like to do the research for both sides. We don’t really take anything at face value. It is very much seeing things from all different perspectives before we make our final opinion.

But you have Saturn and Pluto in your first house which to me shows that personally, like personality wise, you’ve probably gone through a lot of. Like transformations, you maybe have felt, you have maybe felt that you’ve lived several different lives and you have been several different people in your life and that Saturn being at the zero degree, which Rachel just talked about Saturn is The planet, they call it the karmic daddy because it’s got, it like shows you the karma, but it is it rules time.

So I, I say this too, because with it being in your first house, it might, you really might not know truly who you are until you are later in life. And like that transformation, Pluto being the planet of death, rebirth, transformation in Libra, which is your rising you might really truly have to go through a lot of death and rebirth of who you are and who you know yourself to be and you might not really truly step into yourself until you get older, or you, I think you were born in 83, I think is what, yeah, 83, so you might just now be like, I feel more like myself now than I ever did, right?

in my 20s or something like that. Off the bat. That’s what I see. That’s a hard. That’s a hard placement that Saturn being at zero degrees And in your first house Yeah, I was gonna say I’m guessing you have had to learn this is just coming to me Obviously like Libra isn’t Always just in and of itself that people pleasing archetype, right?

But it can be a very slippery slope in that way. And what I’m feeling what I’m like seeing from this chart and just feeling into is I’m guessing in The first part of your life. There was probably a lot of people pleasing happening. And a lot of you putting yourself last and you second guessing yourself and just putting other people’s needs first.

And I also say that because looking at your moon and this ties into the Saturn. And your Saturn being in that first house and, um, your Pluto right being there as well. Lots of I feel like growing into lots, let me come back to that. What I was saying, my brain is working faster than my mouth right now.

What I’m saying is like the people pleasing piece is there’s especially with that, where am I looking now? With your Saturn, there is actually even in that first house though, there’s a direct opposition to your moon in which is in the seventh house. And so the seventh house represents your partnerships, you are deep intimate like one on one relationships could be friendships, but a lot of like more romantic relationships like partnerships, maybe it’s business, someone that is like very close to you and your moon is there in tourists too.

And so like your relationships your emotional needs are met oftentimes when your relational needs are met, which is true for all people, but especially in Taurus, your desire to have comfort and safety and stability and like nice things and a safe home and like feeling good is super, super important to you.

And because of that, I’m guessing with those liberal tendencies, how you present yourself is I’m not going to rock the boat so that I’m not the one creating these instabilities. And this can show up in all areas of your life, right? Even with one on one clients, right? This is your house. If you look at the seventh house and actually can talk more about that too of like your clients who you’re attracting and working with in a one on one potentially scenario.

Just something to be aware of, falling too into that balance that scale of Libra and not falling maybe enough into that Aries because that Aries energy, you do need to, You do, you need every sign and you need in order to again, access the next sign. It’s just this continuation. It’s less important if you don’t have placements at that 29 degrees, but still it all works as a full balanced circle, like in harmony.

So just something to be aware of. I’m guessing you’ve probably overcome a lot of that, but lots and lots of transformation you’ve probably gone through throughout your life. And lots of really tough lessons that involved like who you are and your identity at your core. Probably people questioning you throughout your life.

Oh yeah. No calling you like a shape shifter or that’s not necessarily a bad thing, but really owning that and learning to really deep, tough personal lessons. That you’ve been called to learn. Again, that’s super vague, but I think that you’re also here to teach that too. Yeah.

What was I going to say? I will, we’ll go to that seventh house of you can look at where your ideal client is in your seventh house, like your one to one ideal client the energy of your seventh house, because it rules partnerships and One to one relationships. And so just like me, your ideal client is Aries.

And I’ll say for me personally, when I found that out, I was like, no. No Aries are too confrontational for me. But I’ve come to realize that I absolutely love the Aries energy and I attract all of the Aries energy. Because Aries tends to be the action takers and I’m guessing that you really do love people who take action.

And so I guess that seventh house with that Aries is what I say when I’m talking to my clients is hone your first house, right? Like hone who you are, like hone the Libra, really showcase the Libra, but speak to the Aries. It’s yeah, it’s speaking to the themes of Aries. Aries also really like things quick.

So if you were to do just FYI, if you were to do a one on one offer, it would be something that they can easily implement like right away. Aries seventh house, you would not offer your one to one client, like a year contract. They would feel. Probably very overwhelmed and smothered by that. The quicker, the better.

I’ll give you a really great example for me personally, probably like two, three years ago. I used to have a six month coaching one on one coaching offer, and it really didn’t sell very well. Like most people were just like, Oh, okay. And I realized that the ones that did sell, we were done. By three months, most of the time, everything that we needed to accomplish was done in three months.

And then I ended up being like why am I creating six months when they only need three months? And then I ended up challenging myself and was like, can I actually turn this into maybe a six or eight week program? And I did, I ended up doing a six week program and it was, the exact same price as my six month.

I literally was like, I’m going to keep it the exact same price. I’m going to do an experiment. Ended up selling three within two days of each other promoting it because all those people want a quick, fast, like they’re like, Hey, I’m not here to diddle daddle. I want to take action. So that would be your seventh house.

Your seventh house client. Now, if you’re selling any type of group, program or master classes anything like that, you would look to your 11th house because 11th house rules groups and communities. And you have your sun there and you have your mercury there. And that tells me that you probably really thrive in groups.

Honestly with your moon being in your 7th house, yes, you’ll feel very emotionally fulfilled by one on one, but the moon rules emotions, period. So you could also feel very annoyed by one on one sometimes too, right? It could feel that you don’t really, Have a lot of control over what’s happening one on one.

You might feel like it’s going too fast or you might feel like in a whirlwind on the negative side, right? So you could feel either positive emotions or negative emotions sometimes within your one to one. But I’m looking at the group and I’m like, oh, her son is there. You’re meant to shine and it’s in Virgo, which is very detailed, very structured, very organized.

And then you also have your Venus there and that is your chart ruler. And so a lot of the times in A lot of the, a lot of the books that I have read around looking at what you’re here to do in your career you can look at whatever house your chart ruler is in, which is for you the 11th house.

So this could literally quite mean that you do stuff around social media, you do stuff around groups, and I would even argue with your son in Virgo, structures systems, patterns, different things like that. And then your Venus is there, obviously, because that’s your chart ruler, and it’s the 29th degree in Leo.

So this could also with it being in Leo, Leo rules the celebrity type archetype really being seen. So this could be like, I didn’t even actually look to see what she was, but this could even be like what’s coming to be like a social media manager or something, because 11th House also rules social media and outwards like outward marketing.

Something along those lines and then your 10th House is in cancer, like me, and your MC, With it being in cancer, you are really here to nurture people. And I will also say that when I found out that was my MC, I was like, no, I was like, no, I don’t want to be the nurturing one. I want to kick people in the pants, and do these things.

But I’ve realized over time that you can totally kick people, give them a swift kick in the pants, but in a very nurturing way. And so people actually do see you more as a person. the nurturer. And I think, a lot of people with this emcee that I’ve read make really great life coaches, make really great just coaches in general because people actually see you as that person who’s supportive and nurturing because that is your outward, outward, you’re out, oh my gosh, outward reputation and career.

You also have, I was looking at your Jupiter, which is conjunct. Your Uranus but that is also in your second house of other people’s sorry, second, excuse me, second house of your finances, your wealth, and so you’re very lucky in resources and finances and being able to use those resources and finances within your work All that good stuff.

And the only other thing I want to talk about is that your pars of fortune, and this is not really something I don’t think Rachel and I have even talked about ever on any of these podcasts, but your pars of fortune or part of fortune is really where they say that you’re very fortunate, right? It’s your part of fortune.

Yours is in the 8th house of Gemini and the 8th house rules other people’s resources and death, rebirth transformation. And since your powers of fortune is there, I see you within, if I’m trying to even guess what you’re doing, I can either see you doing something structurally systems, structure, because I’m looking at your son, but then that par is a fortune in the eighth house.

I almost feel like you could be OBM or something like that’s coming to me, like an online business manager or teaching other people structures and systems or like using their structures and systems to make money. But then I also could see coaching of some sort with the MC and Cancer and with the Sun and Venus in Eleventh House.

What do you think? What do you, if you had to guess what she did? So I’m looking at that, all of that energy in Gemini. So the North Node is there. Gemini, I know. Also the part of Fortune is Some astrologers consider two planets are like aspects being conjunct if they’re like only like a couple degrees away some say within 10 degrees so I would say that like it’s pretty close to conjunct the Chiron, which is so fast.

Your so like Heather, your greatest like treasure that part of fortune, like where you will thrive is the exact same as just looking at the sign or the sign of Gemini, at least is the exact same as like where you’re going, like your true path in life. which is also your greatest wounding and so of course it’s let’s go towards our greatest wound and heal all of that so that we can use that as like the medicine that will reward us and continue to reward others and so all of that Plus plus there’s just, your sixth house is completely open.

And so it is really pure Pisces energy. Also, I’m looking at that south node in Sagittarius. There’s just a lot of energy in Sagittarius too, which is, or it’s funny because, where yourself and I’m looking at that Neptune though, in Sagittarius as well, and retrograde. Yes.

And all of that I’m looking at, because just like this general idea, to me, I’m guessing, even though that sun is in Virgo, and the moon is in Taurus you like things, Very meticulous, very focused, very planned out. But I think that you have a really hard time doing that yourself. I’m guessing there’s a lot of like mental confusion, lots of second guessing, lots of jumping from this to that, like lots of lack of commitment, not even necessarily I feel like people say that and it’s a bad thing, but it’s I think you just have probably so many.

interest so many things that you want to study and do and explore and achieve. And and that Neptune to being in the third house and Sagittarius is just let’s go let’s go explore all the things go to the depths of everything, but also let’s be free. And I don’t want to be tied down.

I just want to be like my dreamy, like wanderlust type person. Plus that Pisces in the six houses don’t you dare put things on my calendar, Ashley. And I were just talking about this morning, like ADHD. She probably, I can guess. It’s funny. This is so random. And this is not like.

pure astrology when I say this, but when I had someone read my chart a long time ago they basically told me that when you see when you see what is it, Neptune and Uranus, or they are close together, but if they are in They said either in a fire sign or an air sign. A lot of the times they have a D, HD.

And I was like, oh, that’s interesting. But then also open head, open asthma. Usually I’ve read that in human design as well, that if you have open head open, you a lot of the times will suffer from a DHD. Yeah. Which she, I wouldn’t be, I wouldn’t be shocked. She’d be surprised. And so I’m guessing that it’s like.

That has been like very frustrating to you. I’m just imagining in the society that we live in. Again, I don’t, we don’t know if you do or not, but if you do, or if you struggle with those kinds of things, again, I’m guessing that is also a gift that you can, if you’re able to like work with that and work with yourself, or just like the way that you mentally process and work.

If you’re able to share those gifts with other people too, that’s probably part of that. Yeah. Yeah, we didn’t even talk about her mercury being at 29 degrees. No, I’m literally just staring at my, I went straight to that in the 12th house. Oh my gosh. That’s, that is a pretty unique placement.

I don’t think I’ve seen that placement actually. It’s at a critical degree, your mercury. So this rules your mercury rules, your communication, as well as how like you’re thinking because obviously your words are just your thoughts expressed through words. And it’s in the 12th house of The Seisei, the Twelfth House rules subconscious mind, it rules like very behind the scenes, like deep things, and so I almost guarantee that you are really good at taking very deep things and speaking about them in a very logical way, with it being in Virgo or in a very detailed way.

way, that’s what’s coming to me, where it’s like, you can probably look at someone talking about something very spiritual or out there, and then all of a sudden you can take it in, and you can start speaking about it, which is open throat too, you can start speaking about it In a way that makes a lot more logical sense with that mercury.

I also will say that you are here to talk about the behind the scenes details of your work. And if you actually talked about that in your content, it would be like. really attractive to people, like getting down to the very detailed nitty gritty behind the scenes or showing people more of the behind the scenes work that you do.

That isn’t, just like very strategical, but could also be very mental as well, like subconscious type thing. So like expressing and explaining and like very simplistic ways, like how other people think and communicate and like how they can like. how they can better their own communication too, because that’s something that you’re really called to master.

Yeah, and it is like it’s good. It’s I guess that’s a, yeah, there’s a lot going on. You have a lot, you have a lot of aspects that we’re not going to get into because that would take forever, but you have a lot of, you have a lot of things aspecting and that mercury is actually aspecting your Neptune and your Jupiter.

So yeah. Yeah. And it’s blue, which, is a good aspect, but with it, with that mercury Aspecting your Jupiter. Again, you’re very, you get, you’re very fortunate. You can be very prosperous using your voice and talking about those things. Everything that Rachel and I just talked about.

Okay. We’re going to move to human design really quick, which is also I was cracking up, which is also very similar to my human design and just believe arising as well. We’re very similar, Heather. You have a completely open head open Ajna, open throat, define G Center, define sacral because you are a generator, and then you have a completely open root and you have open heart center, complete, no, not completely open spleen and open solar plexus or your emotional center open head, open Ajna Again really good at seeing other people’s thoughts, other people’s thought processes, and reflecting it back to them.

Wherever you are opening your chart is where you amplify. I amplify other people’s thoughts. I amplify other people’s patterns, their thought patterns. I amplify other people’s voices. I have these three open as well. And this is also something that you’re really great at, being able to amplify.

Now, Usually when I’m working with clients and we do this, Oh, look, three, three, three when we are, when I’m looking at my client’s charts or I’m doing the Astro messaging PDF, I look at a lot of the gates that are in your throat center, because those are topics and themes that you can speak about as well as your mercury.

And the only reason why I’m curious to see within your mercury, Oh, you have that. She has the channel. That’s the channel of discovery. Anyways, I like to look at, gosh, I will never get used to this new way of this website. I really do not like it. Anyways, I look at your mercury signs and I also look at Yeah, the throat to tell you topics that you could possibly talk about, or the energy of topics that you could possibly talk about.

And then also your moon, because you can look at where your moon is at in your chart. And it’ll show you around right here, this is in the sixth line. Your moon is in the sixth line of surrender which means it’s surrender, as well as the role model. So you could really show people Really?

Hold on. Sorry. What’s coming to me? You have sacral. It’s in your sacral center. Your moon is located in your sacral center, and it’s the gate of ordering. So this could mean that you really do have to have order in order to take action, and you feel very emotionally fulfilled when there is order and structure but not an overwhelming order.

and structure. This also could mean that you actually taking action for other people and creating order and structure for them. And you feel very emotionally fulfilled. And now, And it’s it’s more of that, like you said, and you’ve talked about this already, like helping others like create order, because even just with that completely open head and completely open root center, just Screams like, I want to be free I want to be free.

Oh, yeah. All the pressure, all the anything that is put on me like I want to be free and I want to not have that pressure of getting things done over, that Heather, you have to be so careful, even though you’re a generator and you do have access to like consistent energy and you’re sacred, but you are so open and so susceptible to other people’s energy and just the energy of the transits as well.

And your head, but that open head completely open and root center, like you have to keep asking yourself, like, when is enough kind of thing, right? Like you could really ruminate and obsess on things. You can get really lost in your thoughts. Get a ton of doubt, confusion, asking tons of questions.

Or I’ll even say this too ’cause I have this open head. You could what Rachel calls go down the rabbit hole of inspiration porn is what she calls Rachel . and just like constantly want to consume for inspiration or cons, consume for ideas, but it’s. It’s, um, it can be really hard, especially with it being completely open.

Yeah, like quick that I wanted to mention her profile lines was that I don’t see it here. Let me go back. Hold on. I don’t know how to work this stinking. Maybe I’m making that up, but I thought you said it was a five. She was a five too. I think she is a five too, but now I don’t know how to get, there it is.

Okay. Okay, perfect. So I just wanted to talk about that five really quickly, the five, especially when it’s that first the first number, I’m not going to get into like too much detail here, but when it’s the first number of that profile line, this is one of the most. Projected upon like profile lines.

So other people will tend to project all of their stuff, all of their ideas or doubts or confusion, or even like who they are, their emotions, their fears, all, everything that’s open, everything. Yeah, for sure. Even just in general, like they will see you, even though you have that define G center, like they will see you how they want to see you.

And that’s true for all people like you’re, your perception is how you is. It’s your projection, right? Time that five is very much like that natural leader. Like you do have natural leadership tendencies, however you just have to be very careful to separate, what’s truly me and what is just like other people projecting on me good or bad, right?

Or if it’s like people saying Oh, I could see you doing XYZ. Oh, I could see you doing this. Or, Oh, I could see you like you’re this. type of person. And it’s you really have to be careful to see is this me or is this not me? Like really understanding yourself deeply. It’s really important.

Obviously we ebb and change and ebb and flow and change and stuff constantly throughout our lives. But that’s just one thing that I wanted to like that five line is it can be really hard. To work with. So I just wanted to mention that. And then the two’s the hermit. So not only do they project on you, but then you want to go behind your scenes in your little space and just be a little hermit crab and just say, uh, that’s a tough, that’s a tough profile line.

I think a lot of people with fives, Rachel can attest to this cause you’re a and fives, tens, fives. tend to be a really hard line, but it’s also such a powerful line at the same time, right? It’s just getting used to that getting used to that energy, but yeah, I think it’s somewhat innately threatening.

And I think that is why it, because it is a line of the teacher and being a leadership there’s just a lot of natural and the six line too, but the six line is more just everyone’s just expecting you to have the answers, but the five line is No, I’ve earned these answers kind of thing, right?

I’ve earned this wisdom. And I think other people can, yeah, I think it’s just a little bit threatening because it’s like that leadership line. And if you aren’t stepping into that with confidence I think people can really see, can really. It can be called out very easily. So I think it’s one of those, you can get a lot of frustration.

Yeah, I know. It’s hard when we don’t know we can’t go to the depths of the depths with everyone, but. Just know I would dig for your own understanding. Like I would dig a little bit deeper into understanding your profile a little bit more. I would actually recommend that. Look at this.

She’s got five, 5. 5, 3, 3. 3. Oh my gosh. You have I just saw two angel numbers on your chart. Yay, that’s amazing. I will say this too, the only thing I’ll, I, this was just coming to me with all that Gemini energy. I don’t know why I want to go back to this because it’s, your north node is in the ninth house.

So this also really shows me that you could, totally be into like esoteric type things like astrology, human design, like this could be like, Oh yeah, I actually do enjoy a little bit of the spirituality and the woo. But again, going back to that mercury and that sun in Virgo, you could think about it in a very strategical way.

Actually, I just, I’m going to do a whole podcast on this morning. I was thinking about it. I was thinking about astrology and human design. And I was like, I’m going to call it my three L’s. It can either label you, limit you, Or leverage you. And I was like, Oh, that’s so good. Because I feel like a lot of people use astrology and human design to either label them and then they’re stuck in a box limit them because they’re like, Oh I have this, so I can’t do this.

Or they can use it as leverage. It’d be like, okay, now I know like this might be a hard aspect. How can I leverage that? Like, how can I use that type thing? And. I say this because this just fits in perfect, is that you might have, you might more be behind the scenes of, what’s the word, I don’t want to say woo, because that’s not the word, but you might be really, and I’m saying this too because I’m a Libra rising and I just came out like talking about astrology and human design like at the end of last year you could really be very interested in it, more behind the scenes But you sometimes also hear other people talk about it and you’re like, that doesn’t make any sense.

I need more structure. I need it to be more specific type thing, but you’re the one who makes it specific. If you were to, I really truly feel like if she were to ever go out and start talking about astrology and human design, she would do it in a way that I do it very similar in the way that I do it in that, I look at it as a tool and a very a strategy almost.

I use it to leverage versus to label, which I think is super, super cool. So anyways, Heather, I hope you found this super helpful. I’m going to go and see how close we were. Okay. All right. Let’s see. This one’s Heather. I’m a life and business strategist and energy healer and also have physical digital products in the form of a 90 day planner.

There you go, Virgo. Project planner, time management workbook, and continuing to expand those. Yep. I support my clients by helping them streamline and simplify their business operations. There we go. And projects so that they can work less, make more money and focus their lives on the things that really matter to them.

Spending time with the people they love, doing things that they love and taking care of their wellbeing. Oh, she also right here. I said, are there any specifics? I’m so sorry. We didn’t even look at that. Look at that. And I know that I’m amazing at what I do, but struggle to communicate it would love ideas on what types of messaging would be most helpful for my clients to understand what I do, slash how I speak directly to them.

I hope that was helpful. I feel like we covered that. Anything you want to add now, knowing this Rachel? No, I think we talked a lot about that and it’s hard, like digging into, the messaging without knowing the depths of your offer and all of that, but I think just what Ashley said I think about, I don’t know when this podcast will come out, but once the once Ashley’s PDFs, her Astro messaging map PDFs come out again in July. Once she has some more, this will go out, this will go out probably this week or next week. So definitely come back and check back in and definitely get that because we will go into so much more depth specifically with like you and your offers and that messaging.

But in the meantime, you can, especially if you work one on one start just digging in a little bit more with that Aries energy, talking to your one on one clients and what they want and they want this stuff. Cause Aries wants to just, yeah. Get up and go and tell me what to do. Tell me how to do it.

I want to do it, but they want to have their control too. But it’s if they can get stuff done and just in a quick period of time, like that is up their alley. And same with Leo, that Leo energy in your 11th house. Is, and does she, her Virgo started in her 11th house too, right? It starts in the 11th house.

So that’s interesting to like looking at that Leo energy is like a lot of your people, maybe in like groups might just have a lot of energy, a lot of ideas, just want to be out there and like living their lives, like full blown, just like fully themselves loud and proud, but they feel like they can’t do it without that structure.

And that’s where you can leverage, like that type of messaging, exactly what I just said You, they, like being seen and being present and like having fun and all of that, but they can’t do that if their life and business is like a total disaster dumpster fire behind the scene, behind the scenes.

And so they will be excited about that structure that you provide them so that they can be, they’re like wild, fiery Leo selves. Yeah. I’ll give you two things since th tho. These are both my clients as well. , they’re my, ’cause we are both Libra Risings. Yeah. With my Aries people. Specifically for you, it is, they really wanna take action and they really wanna do things, but they are tied down behind the scenes, like like they’re tied down with all the stuff behind the scenes.

They wanna just get up and go as. Rachel said they want, I’m just gonna, I’m just gonna pretend that your ideal client is a coach. It’s like, all they want to do is coach. They don’t want to do all the bullshit behind the back end, right? So it literally, your messaging could be like all you want to do is coach.

You’re a coach. You just want to coach. You don’t want to be putting systems in the back end and building funnels. I hate that word, but you know what I’m saying. You don’t want to be doing all that. You just want to be doing, you just want to do what you’re good at, basically. Just like you, Heather, want to just do what you’re good at, right?

You literally said that. I’m so good at what I do, right? Your areas, people also know they’re incredible at what they do. And whether it’s, they want to get up and, coach or whether whether this is just because you said you’re a life and business strategist. Yeah, like whatever they want to do, they just want to get up and do it.

But they can’t because all the stuff in the back end, like they’re too busy working on all the stuff in the back end, right? That’s your Aries client. Leo client is They’re too busy. I’m going to put it in business sense. They’re so busy marketing that they fall, that they have a hard time actually keeping up with their clients, right?

Like their focus is more on, I need fulfillment. I need to get people in my program. And so they’re constantly going out and marketing and trying to get people in my, in their program because they love to be seen. Those people love to be seen, but they’re not working, but then they’re like, yes, fine clients.

Their onboarding is like a disaster and a half their onboarding probably sucks. And then also to their clients aren’t probably getting incredible client experience because they’re too busy. They’re too busy thinking like, Oh my God I have to get another client or my whole business is going to implode.

Or like they also love the dopamine rush. Cause speaking of ADHD they probably love the dopamine rush of really getting seen and heard and validated, but behind the scenes stuff doesn’t give them that dopamine rush. So they just let it fall on the wayside. And yeah, they’re really great at being seen, but they aren’t able to stay in the spotlight.

Because the back in the backstage is falling to pieces, basically. Yeah, that is what I would say your 2 clients. That’d be a little bit of the differentiator, but speaking to both of those people and. In that PDF that Rachel was talking about, I do go through them what are key themes that you specifically can talk about through your gates, all that as well as in there.

you’re able to tell me a little bit more about your ideal client. And I can actually like specifically say these are some of the themes and some of the messages based off of the energy. And I will say this as well. And I’ve said this on many podcasts before, but just because your seventh house and your 11th house is Aries and Leo does it mean that you need to go look and find every Aries son or, something like that?

Yes, it could be in their big three, but it could also be in a house that represents what you do. Let’s see, you’re a life and business strategist, but you also said you do planners, right? So they could have Aries in the sixth house. Yeah, their everyday routines and habits and yeah, and your six pounds.

I’ll just add on this too, just because I have had to do a lot of work as a generator as well as like knowing that my Pisces is my sixth house. You are not here to have really. You like really like structure, but you yourself are not here to have like tons and tons and tons of structure in your every day.

You will absolutely hate it. You want to be able to have freedom and flow in your day. You want to be able to wake up and say, Yep, I want to do this today. And that’s all I want to do today type thing. With that being in your sixth house. And Even talking about you, even talking about that in your content as well, being like, I created all these structures and, these planners and structures so that I’m able to wake up and have a day where. Like I can do whatever the flip I want and still know that I’m going to bring in money or I’m still going to have a thriving business. You might not even really want to talk about money a ton because second house is Scorpio.

This is also something that I’ve realized as well. Scorpio is a very behind the scenes type energy. And when I talk about money, people don’t pay attention to me. Like I’m really dead serious when I start talking about money in my marketing or like talking about, Oh, this is how much money I’ve made.

Or Oh, this is how much money my clients have made. I don’t really attract the people that I want to attract. And I’ve realized like, Oh, my second house of money and resources and finances. Are meant to be kept behind the scenes type thing. And you have Jupiter there in in a Sagittarius, but it’s still in your second house.

So you probably are a little bit more abundant with your resources and with your money when you do not flaunt it. If you start flaunting it, people are going to be grossed out and icked out by it. Really truly, which I think all of your feels really good to me, whether they’re like areas or I’m just, I’m guessing you do just like generally attract you probably attract a lot of like fire type energy, but I’m guessing you also attract a lot of a lot of water energy too, because you do have a lot of like, pure water energy in your chart.

And the only reason I’m saying that is to and with there, maybe it’s not money that you talk a lot about, but I think like time and freedom, two things, again, everyone values time and freedom, but I think your clients like, that is like most important. And so leaning into that, and that’s just like a very brief, like messaging piece that you can really tie everything back into the value that they put on time and like freedom in their life and work.

That’s all. Okay. That’s all. I hope this was helpful. And it was so good to see a fellow Libra Rising. Fun fun. I don’t think we have done a Libra Rising yet. No, I haven’t. No, so much fun. Okay. I hope everyone found this helpful and we’ll see you on the next episode. Bye. Bye.