Why People Like Your Content but Don’t Buy – Part 3 – Ep.021

Why People Like Your Content but Don’t Buy – Part 3 – Ep.021

LISTEN TO EPISODE

SHOWNOTES

Title: The Voldemort Method: Part 3 – Content and Perspective Angles

Description: In this episode, we discuss part 3 of the Voldemort series and why people like your content but don’t buy. You’ll learn practical tips to create engaging content and stand out in your niche. Discover how to add your unique perspective to your content, understand the impact of astrology on marketing, and access valuable resources to enhance your skills. Tune in to elevate your content creation game!

From this episode, listeners can learn:

1. How to create diverse content that resonates with various interests.
2. Techniques for adding personal perspectives to enhance authenticity.
3. Understanding the influence of astrology on marketing strategies.
4. Integrating personal beliefs into content creation for stronger connections.
5. Accessing additional resources for improving content creation skills

TRANSCRIPT

Hello friend, how are you doing today? I hope you are doing well. I am doing well. I am really excited to record this episode today. It is part three of my Voldemort method. Yes, I am still thinking with the name Voldemort method. It is super powerful. And It did not have a name. And so I just was like, I don’t know what to call this.

So we’re just going to talk about it, but it doesn’t have a name. And, Voldemort is someone everyone talked about, but never said his name. So it’s going to be the Voldemort series, the Voldemort method. And I’m a huge Potter fan. So Potterhead, I’m so excited, but how are you feeling today?

Astrologically, there is a lot of things going on at the time that I am recording this. And. I just want to make sure you’re doing okay. It’s, I’m recording this at the beginning of March in 2024. And I have spoken to so many of my entrepreneurial friends. Actually just caught up with Haley Burkhead the other day.

I don’t know if you know who that is, but she’s awesome. We were chatting and we were talking about how in just 2023, so many people. Put down their businesses. So many people pivoted so many people changed and it was just a year. I think of just straight up confusion for people. And if that was you, please know you’re not alone.

It was probably 1 of the worst years in business for a lot of people. And, I think in this online world and in marketing, especially in marketing we’re, fed that we have to have it all together, that we have to show up as an authority and give this illusion that we only exude success.

And last year in astrology Pluto was in Capricorn. And that is a very much Pluto and Capricorn theme. And if you know about astrology, then you probably know that Pluto was in Capricorn for 15 plus years.

And Capricorn, With it being in Pluto being in Capricorn, it was a completely different energy than Pluto now being in Aquarius. And, like I said, I’m part of several communities and I’ve seen a lot of things conversations happening behind the scenes of so many multiple seven or multiple six, even seven, some even eight figure entrepreneurs where just 2023 really kicked them in the pants.

It was just a really hard year. And we’re all collectively feeling these shifts. We had that huge transition of Capricorn going out or Pluto going out of Capricorn in 2023 and it happened around March. Where Pluto moved into Aquarius, where it is now officially, but it only stayed there until around August, and then went back, retrograded back into Capricorn, and then officially switched to Aquarius again around I think January of 2024.

Pluto is the planet of death and rebirth transformation and new beginnings. And it went from Capricorn to Aquarius. So we’re feeling the energies of those. So wherever Pluto is in your birth chart and where it’s transitioning, trans this, Oh my God, transiting, I cannot speak today shows where a new approach and new perspective is needed.

In your life, and with it being a Capricorn at the past 15 years, we saw a huge shift in what success looks like. And Capricorn was all about hierarchy structures climbing to the top it is a goat after all, it’s a seagoat and power and rules. And so Capricorn really loves structure.

It loves, climbing the ladder. It loves power. It loves rules. And we saw the rise of influencers, hustle culture, and picture perfect images. Think back to Instagram when Instagram first started and how everything, people just wanted to have these beautifully curated photos.

And this is why marketing if you look at it through the marketing lens, this is why marketing was something like five steps, quote, unquote, the hierarchy to reach climbing the ladder 10 K, the status number for success months.

So language was used to describe people as low level and high level, just really think about that. Everything was set up in a hierarchy structure. And a lot of people’s marketing was focused on their success because Capricorn is all about, Hey, I’m climbing the ladder. Look at me, look what I’m doing.

And they talked to a lot of people talked about their success and then how they could help you achieve that success. So it was very much more of here’s how I did it. Like I can help you do it. As well, right? And again, status, it was really big on status. And money was the main theme, right?

And your, their step by step process to get that money was the name of the game, everyone talks about, Hey, I’ve made this much money. Hey, this is the step set, the step by step process that I’ve done to make this money, you know, pretty much 10 K months was, you know, pretty much it. Preach nonstop, right?

But in 2023, like I said, last year, Pluto dipped into Aquarius around March and then stay there till the end of August. And then it went back into Capricorn till the end of January. Yes, of this year. So around this time, you probably experienced a huge wave of what works before is no longer working, like what is going on.

And you probably, even just in your awareness, you probably like, had followed a lot of people and then all of a sudden they just didn’t resonate with you anymore. Like what they were talking about just did not resonate with you anymore. And a lot of people maybe you had the urge to just do something totally different.

You wanted to just change everything, right? And I think this is why there was no surprise to me that many people shut down their businesses last year. That many people struggle because it was just, it didn’t feel fulfilling for them anymore. It was just really hard. And cause it was just a whole different collective energy shift.

And, you might even have a huge pivot. That was another thing too. I saw a lot of people having huge pivots in their business. I had a huge pivot in my business. I used to never talk about astrology. I used to never talk about human design and, I did it behind the scenes with my clients, but I just never actually openly talked about that.

And then I just felt this huge urge to do it, which is. It’s so freaking cool for me because Aquarius is in my fifth house of creativity and outward expression and self expression and fun and Aquarius rules astrology is the side of astrology. So it was absolutely hilarious that all this happened like right around then.

And I think a lot of people had a lot of ego deaths last year. You felt the urge to cut away, like, all of the ego stuff. It was just, you started seeing things in a completely different light And you just, there was, you just lost this image of this is the right way.

This is the only way. I would just advise you go look in your chart and see where Capricorn is. And then look at the themes of that house and tell me if that is an area of your life that you had a ton of transformation in over the past 15 years. And for me personally, Capricorn is in my fourth house.

And in the last 15 years, I’ve probably moved houses, apartments, locations upwards of 15 times. Like it has, I have, moved so many times with Capricorn being in my fourth house and Pluto there is death, rebirth, transformation, new places, new locations and fourth house rules the home for me.

So isn’t that hilarious that I literally moved 15 times, but you’ll start to see, you’ll start to see themes of what has been transformational for you over the last 15 years. And then look at house, what, look at the house that Aquarius is in, which should be the next house. And see what theme themes are related to that house, and then what you’ve started to change.

That’s where you’ve, you’re craving change, right? So for me, fifth House of Creativity, self-expression, I really started to crave talking about astrology, talking about human design, talking about some of these esoteric kind of quote unquote woowoo. I don’t really believe in woowoo, these things that really.

That really deal with the fifth house of self expression, creativity, fun, and Aquarius, right? Aquarius is in my fifth house. So I like to do things from a humanitarian perspective as well and started sharing a lot more about me, right? Who I am and what I’m doing and all that good stuff,

isn’t it fascinating? It’s so fascinating. So this is actually a perfect segue into the third part of the Voldemort process which is angles and I’m going to actually, the same as I did in the last episode, I’m going to break this down into two two different perspectives, so a two parter.

So the first part is going to be content angles. And so after you explore part one, which was the associations, and then part two, which is the approach then you’re going to Know exactly what angles to talk about in your content because you have broken down that process, like that we talked about in the last episode.

We’ve broke. We’ve broken down your unique approach You now have content angles that you can talk about right now. I will say this I do not agree with picking one topic and only talking about that I think that type of marketing is going to be dying soon. I think that was a very Capricorn way of marketing I don’t think that’s going to be I don’t think that’s going to be the way that marketing is going to be progressing over the next 15 to 20 years.

I think that we’re going to be, expanding and people aren’t just going to be known for just one very specific thing. So I don’t agree with the pick one topic and only talk about that. I also want to just put it in a personal perspective. What if you had a friend who only talked about pies?

Like you asked them want to go to the beach and they’re like, I made a great pie today. That’s a really stupid example, but just think about that. How would you feel? How would you feel if this person only talks about one thing every time you saw them? It’d be annoying, right? And, we are messaging is the game of humans.

We’re all humans and humans are multifaceted. This is where I think a lot of people get niching wrong too, but I’m going to save that conversation for a whole different day. But. We’re humans, we’re multifaceted. And the truth is, people want to hear you talk about things that light you up. If I have so many people come to me who want to talk about messaging.

I have so many people who want to, who come to me, want to talk about astrology. I have so many people who come to me, want to talk about human design, about marketing, about TikTok, everything, right? I’m a multifaceted person. People come to me talking about offers. They come to me talking about, I don’t client like I’m very multifaceted because I am a human and so are you and when I’m talking about things that light me up, especially because I am a generator in human design, people are magnetized towards me,

you aren’t friends with people who just, want to talk about one thing or you’re not friends with people just because you have one thing in common, how boring would that be? And I’ll say going back to the second part, right? Having a unique approach gives you different things to talk about because if you look at me in my last in the last Episode I talked about my match method and each section of my match method gives me a unique angle to talk about I can talk About astrology, which is in the in human design, which is part of that M in the magnetic map.

I can talk about the backgrounds of going in and doing like a whole marketing analysis and based off the numbers X, Y, Z, right? I can talk about offer because that’s part of my A, the line. I can talk about ideal client and I can talk about content and messaging. I can talk about hypnotherapy.

I can talk about energetics. I can talk about mindset. I can talk about NLP. All of those are part of my match method. I can talk about any of those things and any of those topics would be relevant to my brand. I could literally have content for days, so that’s like the first part I want to take it in is that you can have different content angles.

You can talk about several different things, and, This doesn’t mean that people are only going to know you for astrology that people are only going to know you for human design or people are only going to know you for X, Y, Z. I have a friend who was just so in her head about this because she is a relationship coach but she’s also an entrepreneur and she said, I just feel like I can’t ever talk about I can’t ever talk about like my entrepreneurship things because or I can talk about like mindset when it comes to entrepreneurship because I’m a relationship coach and I’m like both of those people.

Both of those are mindsets. Both of those are, um, forms of communication. So what is a thought? I said, and I put it in this perspective of her. I said, what’s a thought that like a mindset that people have that you talk about a lot. And I forgot exactly what she said, but it was something along the lines of Oh God, what was it?

I cannot articulate it as well as she said it, but something along the lines of um, like, It should be 50 50 almost and she didn’t say it that exact way, but that’s just how I’m going to say it. But she was saying it should be like, relationship should be 50 50. And she said, and that’s, how we were grown how we were raised to believe relationship should be 50 50.

And she was like, I don’t believe that at all, because then it’s, you get resentful of your other partner when you feel like they aren’t pulling this arbitrary number. She said, because what is 50 percent really truly at the end of the day? What is 50%? And she said that it’s not measurable. Like it’s just not a solid number or a solid form of measurement when it comes to a relationship.

And so I told her, I said how has, how can you see that mindset being played out with you in entrepreneurship? And she was like, Oh my God. She was like, Oh my God, I feel like I need to give 50 percent in my marketing and my clients need to give, and then like my audience needs to get 50 percent back.

And I said, Oh, how’s that feel? She’s Oh my God, that stinks. And she realized that while she talked about this mindset all the time with her clients, she was realizing that she was playing into that same mindset when it came to her business. And I said, so you believe you can only show up 50 percent and then your audience should show up the other 50%.

And she was like, that feels awful. I was like, I know it does feel awful. So she even went and I said, see, you can talk about that. You can talk about how. I said, you can talk about that personally for you, but you can also talk about how if they’re believing this mindset in their relationships, your business is a relationship.

You have a relationship with your business. So it’s showing up in all these other areas of your life. And I said, it’s probably also showing up with their kids. It’s probably also showing up with XYZ. And I said, and if you talk about how you’ve realized that for yourself and how you have coached yourself on that, and you know how to shift out of that.

I said, doesn’t that make you more of an expert? Doesn’t that make you more of someone who feels like relatable and relevant to them? She’s like, yes. Oh my gosh, right? So I said, talk about you and your business. Talk about, you need to find that common thread and talk about those things, right? Like when I talk about astrology and human design, I’m talking about it through the lens of messaging.

I’m talking about it through the lens of your business, through the lens of marketing. When I talk about, Mindset, energetics, hypnotherapy. I’m talking about it through the lens of messaging and marketing, right? I’m talking about it through those lenses. So what is that common thread? What is that thing that you can talk about and give different examples of how it shows up in different areas,

so yeah, so that’s content angles. And so I’m going to jump into the second part, which is perspective angles. So now that you have content angles, You now get to infuse your unique perspective angles into the content, and I can talk about idle client through the lens of astrology and how you can use the 7th house, 11th house, mercury sign, and MC to speak directly to your idle clients, right?

That is a unique perspective when it comes to idle clients for me, I can talk about the topic, content topic of idle clients, but I can infuse my unique perspectives, my unique thoughts when it comes to idle clients. And I use and I can use, talk about that through astrology. I can talk about that through human design.

I can talk about that through mindset pieces, like even that example I just gave of my friend. I can literally talk about that. I can say, yeah, you guys are believing that your ideal client should be giving 50 50. And You’re expecting all these things. You’re putting these imaginary expectations on your ideal client, and then when they’re not meeting these imaginary expectations, you start to feel resentment and bitter, and that shows up in your marketing because then it shows up in a convincing energy,

I can talk about those things. I can talk about how I use NLP and conversational hypnotherapy to create content that speaks to the subconscious of your ideal client. I can create hypnotherapy tracks to rewire the subconscious brain to make you more open to receiving clients. These are all my unique perspective angles.

And I get to dig deeper into my expertise, I can share my unique perspective, such as I believe the offer comes before the idle client. That’s something that I don’t see a lot of people talking about, but I talk about that all the time. And I say that because when you end up trying to, Find the ideal client before you create the offer, you end up creating an offer that is packed full of a bunch of things you don’t even want to deliver.

And I call this whopper offer. And then you are speaking to a mod podge of people because you went out and surveyed all of these people saying, Hey, what do you want from me? And then you just put everything into this one offer. And then it’s not clear anymore. And that’s why I believe that you need to figure out what is it that you want to offer the world.

And Then find the ideal client who is the best fit person for that offer. It’s very different from most traditional marketing, that’s my unique perspective. And all these are unique angles to me, and it allows me to show up more confident, and people get to see more of me and my expertise, and it specifically helps them, which is very Pluto in Aquarius, right?

I feel like a lot of the themes are going to be moving into Aquarius. More of an Aquarius theme and Aquarius is the innovator. They’re the ones who are doing things differently. They’re the disruptor. My moon is also here and my north node. So it’s very important because the north node is where you are going in this lifetime.

It is what you’re here to achieve in this lifetime. And so I’m here to really own the Aquarius energy in my fifth house. And my moon is all about emotions. And pretty much wherever the moon is in your chart, when your moon is happy, your whole chart. Basically falls in line because the moon rules your emotions when you are emotionally fulfilled because we are humans with emotions.

We are emotional beings that is part of being human when our emotions are fulfilled, everything else falls into place. So this is even more important for me, right? But do you see how you can take these different angles and you can talk about different topics, right? Through your process through your unique approach right again my match method I can talk about I have 5 different content pillars basically and then within those 5 different content pillars I can those 5 different content pillars are my.

unique angles, and then I can our unique approaches. And then I can go in and do my very unique perspectives with them, right? Those are my angles. So the angles are the five content pillars. And then I have perspective angles where I can go in and actually talk about what I believe differently in each of those content angles.

Okay, so I hope you found all this super helpful. That is part three of the Voldemort process. I love the name Voldemort. It’s just going to stick and people are gonna be like, what is this? And I will be able to just spin it. But. That is it. I will be here in the next episode talking about the next part which is, I’m trying to think.

Hold on. I got to go back up. I’m like scrolling, looking at my notes. Ahas. Oh yeah. So ahas. We’re gonna be talking about ahas next. And then we’re gonna be talking about awareness, which are some of my favorites. Awareness is probably my favorite. It’s where I get the most passionate and the most deep.

And I’ll even just throw this in here. This formula, this associations approach angles, ahas, awareness This is also a unique perspective of mine, like this is now a unique process, a unique method I can throw into my match method and say, Hey yeah, and I approach content through what I call my Voldemort method, my Voldemort process, and I can talk about each one of these things in a unique way.

Which is really cool, but that is it. I hope you guys have the most amazing day. And by the way, just so you know, right now last year, my previous business partner, Rachel and I did a masterclass called the speakeasy masterclass, where we broke down how to create content. That is so potent, it should be prohibited.

Yes, you love that marketing, don’t you? And it was a hour, I think it’s an hour and a half masterclass. And we are when I say we, I mean me, but I am going to be Putting that masterclass, the replay back up for sale. And so I’ll put the link below if you want to grab it. It’s only going to be 27. It is probably one of the best masterclasses that I have ever done.

I actually rewatched it yesterday and I was like, Oh my God, this is so frigging good. So I’m going to drop that below and it’s 27. Feel free to grab it if you’d like. But there’s a whole workbook and it’s going to be talking about the five a method. That I think I’ve done a previous episode on for, but it’s gonna be breaking that down and giving really amazing examples.

And it’s just really good. We recorded it live. I think last year and yeah, I just was like, Hey, I messaged her and I said, do you mind if I. Continue to sell this class because it was just so good. And of course, she’s no, absolutely. That’s totally fine. So, yeah, the link will be in the show notes below.

And again, if you have any questions about anything we talked about today, feel free to reach out and I hope you have the most amazing day. Love you. Bye.