Strategies for Attracting Perfect Clients – Mind Messaging Part 3 – Ep.010

Strategies for Attracting Perfect Clients – Mind Messaging Part 3 – Ep.10

In this episode, Ashley dives into the intricacies of understanding and connecting with ideal clients through her signature framework known as the “Five A Method.” Rooted in the hosts’ expertise in hypnotherapy, NLP, and marketing, this method breaks down essential aspects to consider when identifying and attracting clients who align with your services.

Key Takeaways:

• Attracting clients who are aligned with your offerings and at a similar level of knowledge and experience is crucial.
• The hosts highlight the value of working with clients who possess a certain level of awareness and are familiar with concepts integral to your services.
• Subconscious and personal development work is emphasized for building a strong connection with clients and shortening the sales cycle.

Conclusion: The Five A Method provides a comprehensive framework for identifying and attracting ideal clients. By evaluating assets, actions, abilities, awareness, and alignment, businesses can create a more targeted approach to client attraction, fostering stronger connections and more successful outcomes.

TRANSCRIPT

Hello, everyone. I just wanted to give you a heads up that the episode you are about to listen to is actually an episode from a previous podcast that I used to have with my previous business partner, Rachel. But the episode was so good that I asked her if I could repurpose it for this podcast. And of course she said, yes.

So I just want you to know that the podcast you’re about to listen to will have both me and Rachel on it. And the sound is not the best. I recorded this when I first moved to my new house and my office was pretty much a bear. So it is a little echo-y. I have turned on studio sound to try and alleviate that sound quality.

However. The episode is still good. It’s still juicy. So dive on in, and I will see you at the. End of the. episode. All right. Hello everyone and welcome back to series three, three. Yes, part three, yeah, three part three of our Mind messaging series. So if you have not watched the two episodes previous to this, or listen, listen. Now, what’d I say? What’d I say? Watched. Watched. I meant listened. Whoops. I was , wait, what did I say?

Listened. If you have not listened to the past two episodes before this pause here and go listen to those first, because we are doing this in order and it will make a lot more sense if you listen to the other ones first. Today we’re gonna be talking about ideal client and a method that we created called our Five A Method,

so in the previous episodes the last episode we talked about speaking to the reasons why they don’t have the result versus the. And we talked a little bit about the five A method in the very first episode, but we’re gonna dive a lot deeper into it here and then also do it in the context of what I call my hypno content framework.

So I am a certified hypnotherapist. If you have not ever heard me I heard me say that. And I’m also an NLP practitioner, and so I started taking these concepts and infusing them. Within messaging, because the subconscious brain is so important,

and so we want to dig into the subconscious brain because I know there’s a phrase out there that I absolutely . Not that I can’t stand it, but I’m always go nuance. To go nuance. I’m the nuance queen and they always say people buy on emotion and back up with logic, but what ends up happening, what I see, and Rachel, I’m sure you can attest to this, is a lot of people will buy on that emotion.

But the emotion is not an emotion of empowerment. It’s an emotion of desperation, of scarcity, of panic of anxiety. And then yes, it might even be a little bit of excitement at first. And I know everyone listening here, you’ve probably felt this, or you have had clients who bought on excitement or they’ve bought on a little bit of desperation and this scarcity, and it did not turn out.

And you’ve always had to like convince them through the process. And I always say this all the time, is if you have to convince ’em to it, you’ll have to convince them through it. And I have worked with, and Rachel as well, I’ve worked with so many entrepreneurs who are just incredible at what they do.

And then they end up attracting clients. Who they feel don’t truly understand their process or don’t truly understand their potential. And then you as the coach and me, I’m literally saying this for me, we would kinda almost get a little frustrated because we’re like,, dude, how come you don’t see your potential as much as I do?

And I started to really dig into this, especially coming from a subconscious brain standpoint and an NLP stand. And that logical standpoint, right? We said earlier the phrase is people buy on emotion back up with logic. And my logic was why not just speak to both? Why are you not speaking to both the emotional and the logical side?

And the logical side is the brain, right? And it’s that subconscious brain. It’s a lot of those programming. Of those subconscious programming and so I took all this knowledge and I kind of was like,, all right, how can we dig into ideal client on a subconscious level?

And not just the conscious level, right? Not just the what Kind of imagine what kind of car they drive, what are they feeling, what are the emotions they’re feeling? What problems do they have? I wanna go a lot deeper because it is deeper. And so all of this kind of what do I wanna say, this curiosity.

Led me to create what I call the five A method. And it is a method on really getting to the subconscious of your ideal client. And what is also amazing about this is that usually what you put out is who you attract. And so it says a lot about you as well. And that’s why in our coaching, Rachel and I, we do a lot of subconscious work on you as well because a lot of the subconscious work that you work on shows who you are attracting and also your desires.

And a lot of the times your desires are also your ideal client’s desires. And so it’s just a really cool, kinda, what is it Gary B does . Jab, jab hook or something that. Hook jab, or, I don’t even know what it is, but it’s a, it’s a really good kind of two-way punch of oh, I see this.

And when you are exploring those subconscious those subconscious pieces within yourself and you actually go out and you start sharing about that, which we’re gonna be talking about in the hypno content framework your clients then feel so connected to. And this is when the sales process, we talked a little bit about this either the sales cycle shortens because they literally are just , I don’t even care what you’re saying.

I trust you because you are just you are getting inside of my brain and you’re so much me. And then they feel just so connected to you that it’s, it literally does shorten the buyer cycle. Anything you wanna add, Rachel, before I just jump in and start talking about the five eight method? Yeah, I think super quick, two thoughts that came to my mind that when you were talking about emotions, people buying on emotions and backing up on logic, the thought that came to me and just for everyone listening, thinking about as we’re diving into ideal client and thinking about who you are and who you are attracting versus maybe who you want to attract, understanding too, that sometimes what happens is, People will come, people will buy off of those heightened emotions.

Whether it’s a good feeling, emotion or not, it’s still a heightened emotions. But what we have to realize too, as marketers and salespeople is that emotions. Even though they are important and they are information and we care about them deeply, they are fleeting and they’re meant to be. And so I think a lot of times, and maybe you’ve been stuck in this pattern too, where you market to the emotions and then you’re assuming that client, when they’re buying with that emotion, is gonna bring that emotion with them through the container or through the work that you’re doing.

And that’s not going to happen. And I just wanted to touch on that super briefly because I think it’s I love that a lot of people, especially coaches, consultants, the clients that we work with that are really the, doing their, the work with their clients, not necessarily a done for you think you really have that emotional and personal investment too, you’ll sell.

Something to a client. You’ll market with those emotions the client will buy with those heightened emotions, and then they’ll get into their, your container and maybe have a total subconscious meltdown. Yeah, they’ll have a. They’ll question everything or maybe they’ll stop showing up or they’ll have some sort of freak out where their nervous system is oh, that emotion was really intense.

And now that I actually have to dig in and follow through and do the work and implement, I’m not feeling so excited anymore. And so if we can. Eliminate some of that heightened emotion that people are buying from your clients will also not need that heightened emotion to continue to fuel them, because we all know that’s not sustainable to be excited 24 7 and there’s nothing wrong.

Nothing has gone wrong when we’re feeling down or life happens or whatever, we can still progress and get the results in the container that we invest in. But that was just a nuance thing I guess that I wanted to mention that if that has been happening, you said, it’s the convincing them through it, but also there is a way in the way that we teach it to not market with those heightened emotion.

So that it’s a little bit more of a neutral emotional ground for your clients to continue to actually show up and do the work and follow all the way through. I even wanna add to this because that’s such a great point, and I also wanna just challenge you guys. This also does not open up a door for your client to use their intuition.

Yeah. Usually when your intuition is speaking to you it’s from a very calm and neutral place, right? It’s not from a all up in your head thinking and having those heightened demotions. So I love that because you know your, and then on the flip side, I even wanna say this too, on the flip side.

When you do sell and you market with those high intense emotions when your clients come in and then they do have that nervous system kind of shock and they aren’t having that excitement throughout the entire program. One, it makes you feel like a bad coach or a bad service provider or whatever, right?

It just makes you feel bad and then on because you feel bad, you then are having to work harder. To be able to hold space for that client and manage their emotions when you could just have that emotional drama completely eliminated from the beginning. And so I do think on a subconscious level as the marketer, and this is something that we talk a lot about with our clients, is this concept that you will always you will always have subconscious beliefs about marketing.

And there are so many because of how we’ve been conditioned. And one of them, and one of just even in general with money, which is money and marketing go hand in hand, is this subconscious belief I have to work really hard to make money. And so this is a way that you are subconsciously sabotaging yourself to bring in clients who in fact make you work harder.

Improving that yeah, and it wouldn’t it be so much nicer to just have your clients just 100%, have used their intuition and completely have just complete assurance that this, your program or your services are the exact right services and match for them. And they’re not just buying from a place of excitement, but they’re buying from a place of calm and assure assurance of I just know this is gonna happen.

I know you’re the person I’m going to work with . And just doing it and not having any drama around it. I’m telling you when you get clients like that, it’s a whole different ballgame. So thank you for saying that Rachel. Yeah. I have one one tiny note that will lead us directly into the five A method.

Okay. I think will be really helpful. A lot of. Clients will come to us and tell us that they know who their ideal client is, and then they’ll dig in and of course, they don’t actually know the nuances of things. But then when we dig into it, sometimes what happens is that there’s a lot of resistance of I don’t actually know the nuances of my ideal client.

Or thinking that they don’t know. And so what I wanna offer as we dig into the five A method and then the content framework that just connects so, so beautifully is the more you know yourself, And who you are and who you want to become and who you are becoming, the easier it will be to know and understand and speak to your ideal client as well.

And I’m not saying that you have to do that work first and then go mark it, do all of the inner work and then figure it out. No, it’s simultaneous. But I think sometimes people like to think about, oh, who is my ideal client and who are my best clients, and who do I want to? The only thing that I wanna offer as we dive in is whatever you want, whatever type of client you want to work with, whatever you know.

Actions and abilities and, beliefs and all of these things that we’re gonna talk about that you want in them. I wanna challenge you as we dive in to start thinking about, am I those things right now? Or do I have a little bit of, growth? Am I showing up the way I want my clients to show up?

Am I embodying these things that I want? So it. Whatever I want. How can I be that first? How can I go first and really embody those characteristics? Some of them might not match, obviously to your ideal client, but I just wanna offer that because I think that sometimes if it feels hard to identify your ideal client, then that’s where we just get to hold up the mirror to ourselves.

Yeah. See what, where do, how do I wanna show up that way? Okay. I love that. Thank you for saying that. Cause that is very true. And it can be a little challenging too, just sometimes, cuz me and Rachel both know, I’ll just add this and I’ll go right in, is that sometimes we do have clients come to us and they’re , I wanna work with The multiple six figure entrepreneurs, and it’s not saying that our clients themselves have to be the multiple six figure marks, cuz we don’t believe in that.

We really truly believe you could help someone achieve something that you have not achieved. Yes. However, on a subconscious and mental level, are you actually capable of working with that person? Do you have the skillset? Do you have the capacity? We’ll have clients come to us all the time and they’ll say oh, I want I wanna sign, 20 clients this month.

And I’m like,, if I handed you 20 clients right now, would you be able to handle them? And a lot of times the answer is no. So you do have to be an energetic match to the I ideal client that you are also wanting to attract. And sometimes it’s not that you aren’t capable of working with those people or you’re not, you don’t have the skillset or the knowledge, it’s just sometimes you are not there mentally, spiritually, emotionally, right?

That requires that person. So I really thank you Rachel, for saying that cause that is such a good point. And it’s also why. We don’t just coach on strategy, right? Because you could have the know-how all day long, but if you aren’t an energetic match to the client you’re trying to attract, it’s not going to work.

Yeah. Thank you. Yes. Thank you for saying that. Okay, let’s jump into five A method. So five A method is the filter in which we try to decide. What are the characteristics of your ideal client? I will say this, when we work with our clients individually, what I have them do is I have them fill out an entire I don’t wanna say worksheet cause that sounds weird, but an analysis of their top three clients that they’ve ever worked with the specific offer that we’re helping them market.

And then we also have them answer those same questions for the three. Worst clients that they’ve ever worked. And when I say worst, it doesn’t mean those clients were awful and horrible. It might just mean they were a little, there was a little resistance in working with them or that they could have gotten better results or just, something that.

They just were not the most enjoyable, which is fine. It’s totally okay. There are people who are not a great fit for you as a client and there means nothing about them and nothing about you. It just means that it just was not a great fit and that’s totally okay. So we have them fill that. And then we have them fill that out based off of this criteria.

So the first A in the five A method is assets. And so we ask them , the assets means what do they already have in place? Or what do they already own? And this is something that if you are in a court of law, you could prove this. So for us individually, we’ll just run this through I, our ideal client and the nuances of.

Our ideal client is someone who is usually around the six figure mark. They have made six figures or they’re very close to it minimum. And the reason why we do that is because we are helping people with marketing and messaging, and this gives us data. That they have been able to go out and sign clients and work with clients.

So they literally have more evidence of who is a great fit client because they have worked with more clients. It sounds obvious, but a lot of people don’t think about this. And it’s not oh, they have to be at the a hundred thousand dollars or six figure mark. Because we’re , oh, we only wanna work with people who have made that amount of money.

No, it’s because that amount of money brings the data that we need. It also shows us that they have actually gone out and marketed right. And we’re not about helping people create marketing. We’re about helping people shift their marketing. We’re about helping them look at what has already worked and what hasn’t, and how can we amplify what already works and make it more aligned to the person that is out there marketing it.

Because if you don’t marketing the way you are marketing, you’re not going to continue to market, right? That sounds very obvious, but I want you to see that is an asset that they have. There’s something that if we were in a court of law, we could prove, hey, they have made at least a hundred thousand dollars a year.

Another thing that we would love for them to have is that they already have a validated offer. What that means is they’ve already created an offer that they have had at least five to six people buy and go through an. Whether this is a one-on-one offer, whether this is a group offer, it doesn’t matter.

We just need them to have had at least five or six people go through that offer. So again, we can have feedback. We can also approve that in a court of law. We can say, Hey, they’ve had five or six sales for this very specific offer, that we are helping them create marketing and messaging with. Anything you, any other assets you could think of?

Rachel, again, we’re gonna go through it quickly. Anything off the top of your head? Yeah. I think just to reiterate, for us specifically, it’s what have, what do they already have? And for us it’s they, our clients already have. They’re visible, they are showing up.

They have a platform that they are growing. It’s obvious, you can prove that on this date, on this year, they had this many followers. They are growing, they are showing up, right? Yeah. And that is really important too, because if we didn’t say that, and if we didn’t list that as an asset, it’s we, our clients wouldn’t know are you helping you?

We focus, the messaging component can work anywhere, but we’re not marketing ourselves as Pinterest experts or email, messaging or marketing, whatever and so having at least one, specifically one type of audience at least that they are growing is, and I’ll even say. Even on that as well is that they’ve gotten clients from that platform.

Yes. Because we’ve had some clients come to us and they’re , oh, I’ve only gotten all of my clients from word of mouth, which means you have not marketed, you’ve literally just gotten a client and that client went out and did all the marketing for you. Not to say that’s bad, that’s amazing.

It’s one of the best types of marketing, however, If we’re gonna be teaching you how to create content and messaging that brings in your perfect fit client, we need you to be showing up and creating content already. So yeah, that’s even just a, another nuanced thing. So yeah. So what assets do your clients have?

Is it easier? For them. And it, I already talked about this again in the first episode and I used the example of an email marketing strategist. So go back and listen to that episode again. And that’s just another example of what are some assets and stuff that they’ve already had. I’ll even say for us too, I’ll go into assets they don’t even need, which a lot of people do, is we don’t need our clients to have a.

You know what I’m saying? Some people were , oh yeah. I want them to have a website. I didn’t have a website for the first three years with my business and I made a hundred thousand dollars and I didn’t have a website. So that’s an asset that , we don’t really need to have.

But I say that because when you’re sitting down and you’re going through all of these, you might be putting a lot more on the list, but is it necessary? It would probably only be necessary if you’re a web designer or a copywriter, right? You’ll already want them to have a website so that you , Know how to create copy for them, right?

So that’s just another example. And then the next, a we’ll go straight into the next, A is the actions. So first, A is asset. Second A is actions. So what actions have they already taken in the past, right? And again, this could, a lot of these can bleed into each other. So I even wanna say that as well. But the reason why we break it up into five is because it does Put your brain in a different perspective with each one.

So when I say actions, what are some of the previous actions? So for us, our clients, some of the previous actions, it’s we would love, love, love them to have is that they’ve already worked with the coach before. We don’t really want to be someone’s first coach. Why? Because it’s a lot of pressure to be someone’s first coach as well as it would be a lot easier for us to do our job if our clients already have been in a coaching container and they already understand how to behave in a coaching container and they already understand coaching, we want them to already have a desire and already understand and know this will go into the awareness of four, but they already know the importance of.

Right actions for us as well as we also want our clients again, to have already gone out and sold their offer. They already know how to sell, right? They already know how to do that. Some other actions I know for me or for us and our clients in general, we would love for our clients to have already I don’t know if this is necessary.

But for me, I would love our clients to have already taken some type of copywriting, they have a knowledge of copywriting in general. And so this would be an action they’ve already dove into maybe a program around copywriting, maybe a pro or actions could be they’ve already gone down the subconscious or personal development wrote, they’ve read. Let’s say get Rich lucky bitch, or something that they are not strangers to the subconscious brain or personal development. Anything else you wanna add? No, I think yeah, I think the main one, at least for our clients thinking about it is that They’re already doing the things that will create visibility for them.

They’re already, again, you said, studying copywriting or whatever, consistently writing, creating content, and trying to improve they’re already trying to do. And they have been doing that. They have been marketing, they have been selling, they have been making money. It’s not we’re their first stop to start working on these things.

And that is going to. It’s going to again, shorten the amount of time that we need to work with our clients because they already have so many of these things in place. And it’s just we come in and we pour all of the strategic and subconscious and somatic quote unquote gasoline on a already stoked fire.

And it’s they’re off to the races and it doesn’t take a lot of time to educate them. It’s they have the knowledge. And now we just get to help them create, take that knowledge and embody it, which is that wisdom piece. And even here, guys, I want you to just step into your perspective as well, listening to this.

Obviously we’re giving examples of our clients, but. It’s so much easier for Rachel and I if our clients already have that knowledge because me and Rachel aren’t beginners in the subconscious. If someone came into our program and have never heard of the subconscious brain, me and Rachel are not going to we’re gonna spend a lot of time trying to educate our clients.

And I would even argue waste time. And a lot of you guys are doing that because you’re bringing in clients that aren’t fully qualified to work with you and then you end up wasting a lot of time trying to educate them and teach them when it, it is just a hundred times easier because even the language that Rachel and I speak, if we were dropping , things like human design and.

You know your seven chakras and all these, if we were dropping things that and someone was , what’s human design that’s gonna spend, we’re gonna spend a lot of time trying to educate them. , I use this example with Rachel, cuz Rachel was a French teacher. It would be us being a French four teacher and we’re having students who need to be in a French one.

Yes, they could probably could absorb some things, but it’s going to be a lot harder to break things down because me and Rachel are at a level in our careers and a level in our services where we are past the beginner stage, which is fine. I’m not saying beginners are bad by any means.

What I’m saying is they’re not a perfect fit for us at where we’re at in our business. So I want you guys to even think about that in your terms, and this is why it’s so important for our I ideal clients to already have that knowledge of the subconscious brain to already and a sum of almost all of our clients anyway.

Are also mindset coaches, right? They incorporate mindset teachings with their clients, right? So of course they already know that. And so when we see other mindset coaches coming in, we’re like,, oh my God, yes. Come work with us. Cause it’s so easy to be able to coach in your content with the framework that we teach you.

It’s amazing. But I just wanna point that out, that look at this through your lens as well. What would make it so easy for your clients to get. Okay, I’ll move on to the next one. Three is the abilities. So three is abilities or skills. So this, again, can bleed a lot into the action.

So a skill that we would really like our clients to already embody is writing copyright, copywriting, writing copy, creating content already . Having knowledge of Instagram or Facebook or doing all those things, right? Because if they don’t know how to create content already, they’re not gonna be a perfect fit for us cuz we’re not teaching the basics of, okay, very first create a hook and then saying this.

We’re not doing that. We’re past that point. Again, we’re going nuanced here. We’re going super detailed. So a lot of the times too, we attract market. As well. We attract people who are teaching marketing, but you know, sometimes you’re just so close to what you’re doing. It’s hard for you to see.

But that is a, an ability we want them to have. So this is a skillset set. I’ll use this as an example of not for us, but in another example, this would be like you being a fitness trainer that is teaching CrossFit style workouts. You a skill you would want your client to have is that they’ve all, they can run a mile, they can run a.

They’re not and you wouldn’t, cuz you wouldn’t want, if you had someone who is never exercised, never gonna CrossFit class, they’re probably not the best fit for you. So this again, could go even into tangible skills. What could they have, right? Another, and this could go intangible or intangible, another skill that we really love our clients to have.

Is the skill of communication, right? How are they communicating and building relationships with their clients? If we went to their content, if we went to their social media handles, are they replying to the comments that people are already leaving? Are they asking questions? Are , what are they doing right?

Are they building relationships? Because that is super important to us because we understand relationships go a really long way. And so if they have the skill of relationship building, That’s gonna help us out tremendously. Also another skill we would love for them to have is being able to manage their clients’ results, right?

Obviously that’s a really big one. If they’re getting a bunch of these clients and they aren’t able to get their clients’ results, they’re probably not going to be the best fit for us because how are we going to be using those results in their content? And using those coaching stories in their content, it goes very nuanced.

What’s another skill? Yeah. That’s the main one that I was gonna say is just yeah, our clients have the ability, they are a master at their craft. They do consider themselves and their clients. Consider them an expert at what they do. And that is really important too, because that automatically, just when our clients come to us, we’re not spending a lot of time trying to boost their confidence, oh my God.

And that they’re really good at what they do. They know they’re damn good at what they do. And now it’s just okay, how do I stop being. You know, Internet’s best kept secret. Even if I’ve already made close to, or more than six figures, they might still feel the Internet’s best kept secret because if they’re charging, mid to high ticket, they might not have billions of clients.

They might just have handfuls of really incredible clients because they’re really incredible at what they do. And now it’s just again, amplifying that. That is really important cause we don’t wanna spend a lot of time, the examples that I gave in previous episodes where I was working with newbies, which again was super fun.

But I spent a lot of time, I was oftentimes their first introduction to mindset work, which was a huge honor for me. And still to this day, they come back and tell me , you were one of the most inspirational and influential people in my entire life. And that’s an honor, but also, That’s not where we’re working.

That’s not the type of client that we’re working with now. They need to have a lot of that. And the last thing that I’ll add about the abilities is that our clients already, again, are doing a lot of these. They, they understand and they are implementing some of the internal practices, right?

They might be meditating, journaling and self-coaching, doing breath work, things like that. But maybe it’s just not super consistent, but it’s definitely not new to. So we don’t want someone getting on our call and us breaking out and doing some energy clearing in there and being , what the f is this?

We don’t want that. We want, cuz we incorporate a lot of that in our work, right? Because we truly believe that the body and the subconscious brain go hand in hand it does. It’s not that we believe it, it just, it’s a fact. It does. Yeah. And we do a lot of that work and we don’t want our clients to get on a call with us and then we’re sitting here.

Doing hypnosis with them and they’re like,, what the flip is this? I didn’t sign up for this. We, and we talk about that in our content. Okay, next one is awareness. So this is their knowledge and also how they think. So again, a lot of these bleed into each other, but here’s one thing we really, truly want our clients to know and understand is that your marketing and your messaging is a huge reflection of your mindset.

They understand that the strategy and the somatics and the subconscious go hand in hand. We do not want to have to convince people that mindset work is important, right? Because that’s just not going to be our ideal client. And also how are they thinking? We also want our clients, and we’ve talked about this in previous episodes, we want them to understand, they don’t we talked about this in the results versus the reason, right? In the very first episode, the results versus the reasons why. And the reason , we want them to know the reasons why, basically. So our clients, we don’t want them to be like,, oh yeah, I just wanna make more money, right?

That’s actually not even in a congruent with our clients. Yes, they wanna make more money, but that’s not their main objective. They underst. If I had more potent marketing, if I had messaging that spoke to my IDO client, I would be able to focus more on bringing my gift to the world and attracting the people that is here for my gift.

And that would mean the world to me, right? If I had marketing as potent and clear as me as an individual and the work that I do. Then I know I would be unstoppable. Then I know that my work would be delivered to more people. I would have the capacity to serve more people. And so we want them to know that already.

We don’t want them to come to us and say, I’m not making money because I don’t know how to create an Instagram reel. No, that’s not what we want, right? Those are not our people. So the awareness is , what do they already know? And another example that I use all the time, not, in the lens of mine and Rachel’s Idol client is, it’s if you are email marketing strategist, you want your clients to already understand that email marketing is not dead.

Stop saying it in your content, right? We talk about it all the time. Stop saying it in your content. You are attracting people. Who or you are trying to convince that email marketing is not dead. You want the people who are like,, no, I know email marketing’s not dead. It’s one of my most potent platforms and I just wanna enhance it, right?

There’s a difference between being broken and needing something to be fixed or something being okay and it being better. And we want the people who are like,, yeah, my marketing right now is okay, but I know it could be a heck of a lot better, and it’s coming from a place of. Abundance and not from scarcity or ego.

It’s not coming from a place of, I just want more people to know my name because I’m fabulous. Yes, we want, you are fabulous. It’s amazing. But they’re coming from a place of I’m fabulous and I want. To the work that I do is so amazing and I want so many other people to experience, they’re here for the collective.

That’s our Aquarius energy. Me and Rachel both have, yeah. The Aquarius Moon and I’m an Aquarius North note, so it is, it’s all about how we, and we both do. You have a Aquarius North though too? Yes. I didn’t know that. Did I know that? Yes, you did. We have talked, maybe I did. Oh, extensively. We both different houses.

Ok. There’s this great book, it’s called Astrology for the Soul, and you should all go read it, but yes, it’s got three different books. Yeah, it’s good. I don’t know why I think I did know that, but my mind was like,, oh, it’s in a different house than mine. Yeah, it’s, and my queries is in my fifth house and then my Leo is in my 11th house, so me and Rachel have that Leo South note for all of our astrology people in here.

Again, we also want you to know about A little bit of a human design and astrology cuz we go into it. But yeah, we both have that Aquarius North node and so we have embodied that Leo South node. It’s all about us, but we’re bringing it to the collective and we want that. That is what we want our people.

We just did the money. Sacred Money Archetypes with Denise Duffel. Thomas and I got Maverick, which was the top one. Rachel got Alchemist, but she also got Maverick as her third one.

And it was , that was a big thing of yes, we totally are here to be different in the world and bring that Aquarius energy to the world and literally help women create wealth and do it on their own terms. It’s amazing, right? Yeah. And we want that. We want our clients to have that desire and think that.

Anything else you wanna add to awareness? Yeah, I think just to add to that, it’s we want our clients again, to be the change makers, right? They’re not coming to us because they only want better messaging so that they can make more money and have quote unquote financial freedom. That is only a sliver of it.

There’s so much depth to it and we want them. Also have the awareness and understanding and conviction too that they are always willing to be the most coachable person in the room because they’re always looking to expand and to grow and recognizing that even though they are an expert, they are incredible at what they do.

Again, Ashley said, We do attract a lot of people who are also messaging coaches or mindset coaches, or they have these skill sets, but they’re like,, I’m also willing to learn, I’m willing to grow because I’m in this for the long game. Which is hilarious because when you think about, when you have that belief, when you have that awareness and that belief pattern that I’m in this, I will not quit.

This is my life’s work. Then you get out of that short term get rich quick kind of mentality and then when our clients come into the container, they’re able to get richer faster because they’re not trying to, yeah. Which is so interesting. A lot of times people I see when they market to the people who want money and want it now they market to the people.

Clients don’t end up getting it. Yeah. Their clients don’t end up getting it. Yeah. We see that quite often. Exactly. You make more money. Then, yeah. Since your. Or you’re attracting clients who that is their main driver. And actually, I was just listening to a Abraham Hips thing this morning and she was talking to the guy and the guy was talking about all these things that he wanted and she was like,, you, when you’re focusing on the drought, you can’t expect to get rain.

And I was like,, oh, so good. And it’s funny cuz when these people like,, we, you know, and, and I’ll say like, I used to market this way. I think we all have it, we’re all super guilty of this. And the people that I attracted really did think that money was just supposed to fall out of the sky and into their lap.

And sometimes it did. I’m not even gonna lie, sometimes it did, but then once they had it, they couldn’t they, it was all gone cause they didn’t know how to actually hold it and receive it, which is a big thing we also talk about. But yeah, it’s their main focus. And I think the Maverick, you and I both have that maverick, and one of the things that they said in there was , we have this thought of when I make money, then I can change the world.

But it’s I can change the world through money. Yeah. It’s not like money, money, money, money, money. It’s like our focus is on changing the world, but we understand that money is a resource to that. And so the more money that we can. The more good we can do, which is amazing. Yeah. Okay, let’s get to the next one cuz we’re running outta time.

. Okay. Fifth a Fifth A is the attraction. Woo Woo. And this is kinda where all the subconscious programming comes in.

So the attractions here are their desires or their emotional addiction. So everyone has an emotional addiction.

A lot of entrepreneurs that we work with have the emotional addiction of anxiety or chaos, right? And they have those subconscious patterns of something around I have to work really hard to make a lot of money. And so we see that. We’ve already even used the example of that earlier. And they will tend to attract people or speak to people who actually make it harder for them to get results because they have this subconscious desire to actually work harder because it is comfortable to their system.

So a way to figure this out for you and your clients is a lot of what I call if this, then that statement. It’s a, if I had money, then X, Y, and Z, and I will feel X, Y, and Z. So a lot of the times if you ask your clients that, if they come to you and be , oh, I really want more money, if you said, if you put it in that term of , When I have more money, or if I had more money then, and then whatever answer they give you, and then I will feel, and then they give you an emotion.

The opposite of that emotion is their emotional addiction. So they will always self-sabotage. This is where you can really figure out your self-sabotage patterns with your clients. Because they will always try to get back to that opposite emotion, right? This is why everyone who has lots of anxiety and who is chaotic always want peace and freedom, right?

How many of you are always out there be , oh, I just want clarity. Or people who are stuck in the emotion of confusion, always want clarity, right? So then they’re like, well, if I work with the coach, they’ll give all the answers and then I’ll feel clear. No, you’ll never feel clear cuz you are addicted to confus.

And this is where also a lot of the NLP patterns, and this is where you’ll be able to talk about these things and shift them in your content and help people look at it in a different light.

And there’s so many different patterns that you can use with that.

So for us, our attractions for our clients, their desires again is what I just said with the if I had money, then I’d be able to change the world and then I would feel confident or I would feel powerful. I would feel whatever. And a lot of the times our clients. Are very powerful beings, but they don’t feel powerful because they’re not creating messaging that is showing their power.

Does that make sense? So for us, it’s when we talk about that in our marketing and our messaging, it is around, Creating content that is as powerful as you and the work that you do. We do that on purpose. Cause again, that is a an attraction to our clients. Our clients want to feel powerful because right now they believe they’re powerful, but they don’t feel super powerful in their marketing and in their content cuz they aren’t attracting the perfect fit clients.