Why People Like Your Content but Don’t Buy – Part 5 – Ep.023

Why People Like Your Content but Don’t Buy – Part 5 – Ep.023

SHOWNOTES

In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how some content might get a lot of likes and comments, but it doesn’t actually make people buy anything. Ashley says the trick is to talk about things that matter to your audience right now, not just stuff they already know. She offers some tips to make your content hit home and even promotes her own coaching and a class she’s offering.

Here are five key points from Ashley’s talk:

1. Make sure your content speaks to what’s going on in your audience’s life right now.
2. Don’t just inspire people, make sure your content actually gets them to take action.
3. Understand what your audience really cares about and talk about that.
4. Use examples and ideas that really make your audience stop and think.
5. Keep improving your content so it always grabs people’s attention and makes them want to work with you.

LISTEN TO EPISODE

TRANSCRIPT

Hello everyone! Okay, I’m very excited. I’m very excited to record this episode today. Oh my goodness, we are in part five! Part five, the very last part of my Voldemort method. Yes, if you have not listened, listen, if you have not listened to the four episodes prior, please go listen to the four episodes.

They’re not super, super long, but I’m doing this in a I’m doing this in order, so it’s not really going to make sense if you don’t go back and listen to the other ones. Please go back and listen to the last episodes before you listen to this one. Also, I’m like sitting in my office and the UPS man is coming up to the door right now.

Hopefully he doesn’t ring the doorbell and you hear it. But, We’re just going to keep on going. I am so excited. So I’m going to recap the five steps. And these five steps are the Voldemort method, helping you create content that speaks to the subconscious of your ideal client. And these are the five things that I believe really should go in to creating content that really, how should I say it, that really Puts you at the forefront of your brand messaging and the forefront of your industry and really shows your expertise.

I’m actually like beaming right now because I shared The one that I’m sharing with you today. I actually had wrote an email previous to me recording this. And I also shared about it on Facebook and I had someone else who is a brand messaging strategist say I don’t even know you, but I know that you are freaking amazing what you do by this message alone.

And it made me feel really good. And they were like, Oh my gosh I like, can you send help for me? Cause I’m now I’m over here wanting to low key. Dissect the awareness stage. And I’m like, yeah I’m just, I’m beaming my generator heart. I love the recognition. I love to be able to respond to things and people respond to me.

So it just makes me really happy. But okay. So we’re just going to jump in. We’re just going to totally jump in. I’m sorry. I’m a little scatterbrained today. I have ADHD. If you did not know that which I don’t really take medication for it. I don’t really want to, but I do natural herbs and all those different things to try and help it.

And I also am now wearing these really huge, like noise canceling headphones of my husband’s to be able to to be able to like. Knock out any distractions. But I also have eyes to see. So I am right next to a window as well. So I still get distracted, but we’re just going to keep going. I’m all over the place today, but Hey, that’s it.

You guys love me for it. Okay. So recap the five steps in the Voldemort method are one is association to approach. And I’ll go back actually associations are what energy do you want people to associate with you approach is what is your unique method angles are what are the nuanced perspectives that you can talk about in your content and ahas are what are some of these aha slash thought shifting moments that you or your clients or That you see in the industry that you can talk about that you can initially, excuse me, show up and coach in the content.

And then number 5 is awareness. So I’m going to try and keep. Part 5 short, but I do have an open head, open and open, throw in human design. And Gemini is in my ninth house of higher education, which is the ultimate word vomit vibes, guys. I am here to legit Gemini, it rules Mercury, and Mercury is the sign of communication.

And since Gemini is in my ninth house, I really love to talk about higher education. I talk, and I’m also a 1. 3, and Human design, so I love to really learn that one, three, that one is the investigator. I go so so deep into the details and the three is the experimenter. So then I go out and I experimented myself or I have other people experiment and kind of report back.

Right? I can go on tangents, you know that, but I’m going to try. I’m going to try and keep it short. I’m just flashbacking to all the times when I was a child and I got on report cards that I talked too much or they moved me away from my friend because we were talking too much.

Yeah, it never helped. I just made friends with whoever else was next to me and just kept on talking. But Hey, look at me now. Literally my job is to communicate and talk. Isn’t that amazing? I just laughing at the universe at that on that one, but Anyways, okay. So something I see all the time with messaging is people will tend to create content that a lot of people feel inspired by.

They leave comments on, but they don’t actually buy. I cannot tell you how many times I have heard this statement over and over again of yeah, I have so many people tell me like, Oh my God, this is so great. And they comment all these things, but They don’t actually buy from them based off their content.

A lot of people will get clients through word of mouth or when they’re meeting them in person or every now and then they will get some one or two from their content, but most of the time they feel like their content is just, having people feel inspired, but not actually buy. So why is this?

All right. Short answer is. You are being relatable, but you’re not being relevant, and you are subconsciously in convincing energy. So it’s a two parter, right? Now, I don’t mean this in any mean way whatsoever. Again, a lot of this is subconscious, but I see this a lot that a lot of people, you and sometimes me too, I still do it, right?

Is that we’re creating content from a place of being relatable, but we’re not actually being relevant, right? Like it’s relatable to our clients, but it’s not relevant to where they currently are at in their life. or in their business or in whatever, right? And we are also in subconscious convincing energy.

All right. So I’m going to explain. All right. Excited voice activated. I’m so excited. Okay. What I mean by relatable, but not relevant is that your clients can totally agree with you, but you’re talking about things that aren’t front row and center in their current life or current situation. All right. So I’m gonna give you an example.

Let’s say you’re a parenting coach. If you were writing a piece of content and talking about sleep deprivation in the newborn stage, I can totally relate to that. Okay, I remember those days. I have two kids. I remember the sleep deprivation, right? And I say this because when you think of parenting coach, you think of parents, right?

Like you can be a parent to a 40 year old, right? You’re still a parent, but if you, it’s broad, you have to get more specific. So if you’re, if you are a parenting coach and you’re creating content about sleep deprivation and the newborn stage, I can totally relate. However, it’s not relevant to me because I have a three and a six year old.

I don’t have a newborn, right? It is not relevant. I can totally relate, but it’s not relevant. Okay. Let’s do another example. Let’s say you are a business coach who specifically works with six figure coaches. Okay. I’m going to get even more specific this time. And you create a piece of content talking about how important it is to have a solid offer.

So this is a little bit more in depth example. You’re a business coach who specifically works with six figure coaches, and you create a piece of content talking about how important it is to have a solid offer. Okay, now someone with six figures, your idol clients can totally relate and agree with you.

They will totally agree with you. Yes, you have to have a solid offer, but It’s not going to be relevant because they probably already have a solid offer. They wouldn’t have made six figures if they didn’t have a solid offer. Does that make sense? It’s relatable, but it’s not relevant. Simpler terms.

Okay, we’re going to break it down even simpler. You are telling people what they already know and are steps past, right? They already know what you’re talking about and they’re already steps past that. They agree with you, but it doesn’t pertain to them. And with this being the fifth part of the Voldemort series being awareness, AKA, this means their awareness is past that.

You are not speaking to their current awareness, current state of awareness. Okay, and this leads into subconscious convincing energy. And again, it is subconscious. A lot of the times you do not realize that you are doing this. It is a subconscious convincing energy. And since it’s subconscious, you need someone to point it out to you.

Hello, it’s me. Hi, it’s me. Hi, I’m not a singer. I’m the solution. It’s me. I’m not the problem. I am the solution. I am the one who will lovingly point it out to you. Okay. So let me just give you a few examples of this because my Capricorn Mercury cannot resist examples, right? So let’s say you are a mindset coach constantly talking about how important mindset work is.

Your ideal client already knows this. You do not need to tell your ideal clients how important mindset work is and a lot of people fall into this. I swear, I read it every single day. I see so many people who So many people tried to convince people this could even just be like a coach in general talking about how much you need coaching.

You should not be having to convince your clients that you need baby coaching. They’re already looking for a coach. They already understand they need coaching. So this is like a mindset coach constantly talking about how important mindset work is. Your ideal client already knows how important mindset work is.

Okay, now I’m going to actually give you a real life example because I said, you know what? I love examples. I’m going to, I’m going to. actually go on Facebook and scroll in a Facebook group, like some Facebook groups. I’m going to go scroll and I’m going to see, I’m just going to find a post. It took me all of three minutes to find this post.

Okay. So this was an actual real life, real language, real time posts that I saw in a Facebook group. It said, if you want to amplify your business potential, you need to work on your mindset and change your thoughts. Okay. I’m gonna read it again. If you want to amplify your business potential, you need to work on your mindset and change your thoughts.

Do you see how just bleh, that is just. Like, uh, right? And it goes really back to the mindset coach constantly talking about how important mindset work is. This is literally a real life example about it. So if you want to amplify your business potential, you need to work on your mindset and change your thoughts.

Okay. I call that also a duh statement. If I can read your statement and go, duh, it’s not good. It’s not deep enough, right? Let me just break this down for you. This statement is low key trying to convince someone that mindset is the answer, that mindset is important because it’s saying if you want to amplify your business potential, you need to work on your mindset and change your thoughts.

So if you’re trying to low key convince someone that mindset is the answer, that mindset is important, this means you are talking to people right now who don’t think that it’s important. And if people don’t think that mindset is important, they aren’t going to buy from you. And you’re most likely not going to convince them that mindset is important from a random Facebook group.

A random Facebook post, sorry. Do you see that? So I even want to break this down even more imagine talking to a bunch of people who don’t think what you’re talking about is important. Imagine if you were standing in a group of 10 people right now and you start talking about something that you absolutely love, mindset, let’s pretend you’re a mindset coach still.

You absolutely love mindset and you start talking about it and it’s a group of 10 people and nobody cares, right? You’re talking to a bunch of people and nobody thinks that mindset is important. Nobody cares. You’re either going to be really resentful and frustrated, especially if you’re a projector.

I’m just saying that now because my projector is, you guys get really frustrated if nobody’s listening to you and you know you have the answer and nobody’s listening. You’re either going to get really resentful and frustrated or you’re going to try and get even more convincing. I know that’s not a word, but you know what I’m saying, you’re going to try to get even more convincing.

You’re going to be like do you understand that, you might start spitting facts, but do you understand that the subconscious brain is only 97 percent of your thoughts? And that it, it basically makes every decision you have. And so it’s very important. It’s very important.

They’re going to be like, oh, hey. And you’re like I don’t understand why you think, if you believe that thoughts that, that thoughts are important, why aren’t you believing this, blah, blah, blah, you’re gonna get more convincing.

But in simple terms, This post this, if you want to amplify your business potential, you need to work on your mindset and change your thoughts. This post is not speaking to the current awareness of their ideal client because their ideal client is not someone who needs to be convinced that in order to amplify their business potential, they need to work on their mindset.

They’re already doing that.

How would I rewrite this? Because I asked my clients anytime I see this, I said, how would you rewrite it? If you were talking to someone who already knew mindset work was important and they were actively looking for a mindset coach, like, how would you talk? If imagine standing again in that group of people, those 10 people, how would you speak to them if they already knew mindset was important and they’re all looking to you because they think you are the mindset expert and they’re like, Oh my God, I really want to work with, I’m going to call you Susan.

I really want to work with Susan. And they’re all standing in that circle and they’re just eating up every word you say. What would you say then? Okay. So here’s how I would rewrite the statement. Okay. Ready? I’m like, I’m really excited. Okay. So here’s how I would rewrite it. I’d say, yeah, mindset work is important. You already know that. But what I found with 90 percent of my clients and what is most likely true for you is the word important elicits a feeling of panic and thoughts of, I need to do this.

And your nervous system is reacting, continuing to make your mindset work in consistent. Bam! Do you see how much better, how much more expert ish that is? Again, I’m not even using real words today, but do you see how much better that is?

So much better. I’ll read it again. Okay. I’m going to read it one more time. Yeah. Mindset work is important. You already know that. But what I’ve found when 90 percent of my clients and what is most likely true for you is the word important elicits a feeling of panic and thoughts of, I need to do this and your nervous system is reacting, continuing to make your mindset work inconsistent.

So freaking good. So I’m going to break this down and bring it back completely full circle with this entire series that I’m doing, right? With this one exact rewrite that I just did. All right. So let’s talk about associations. How did I break this one piece of content down with associations, right? I said, I want my clients to associate the feeling of safety and understanding.

I literally use the sentence. You already know that eliciting understanding. Okay, to approach, I previewed how I approach mindset from a place of a nervous system regulation, not just changing thoughts, three angles. I subtly shared an experience of feeling panic when approaching mindset work from a place of importance and the result of not being consistent.

Okay, talking about consistency is also an angle. I don’t see a lot of mindset coaches take. My ideal client would already do mindset work. They would just struggle with being consistent with it. So do you see, I’m not even a mindset coach, guys. I want you to understand this. I am doing all this hypothetical, but I talked about consistency.

Because my clients don’t struggle with doing mindset work. They probably struggle with being consistent with it. And why do they struggle with being consistent with it? Because they probably are believing mindset work is important. And Like I said, the word important actually elicits a feeling of panic and thoughts of I need to do this, right?

Because we’re actually trained in our society that if it’s important, it needs to get done right now. It needs to get done first. There’s just, there is urgency with it, right? And when you are in the energy of urgency, your nervous system gets all shot. It’s all over the place and then you actually fall in inconsistency.

So for my ahas, I shared the aha of the word important eliciting a subconscious reaction of panic and thoughts of I need to do this since 99 percent of people have been programmed by society that important means get done now. And then awareness, right? Number five awareness. Again, I spoke to the theme of consistency and called out that they already believe mindset is important.

So do you see the difference? Do you see the difference between the first and the second? The first one and the second one, and even how I just broke this down in the five Voldemort method, right? Do you see the difference? The first one, people are probably just going to keep on scrolling. Or they might be like, yep, totally, yes, totally agree, blah, blah, blah, no one’s going to buy.

But the second one? Someone’s gonna be like, oh shit. I never thought about it that way. Damn, Ashley knows her stuff. She is speaking right to me. I do struggle with consistency and I do feel my nervous system isn’t on board with all the mindset work I’m already doing. I need to freaking work with her.

Guys, I’m not even a mindset coach. Do I do mindset? Yes, but I’m a messaging coach, right? And I know how to get into the nuances and utilize the subconscious brain and I have the power of the Voldemort method. Do you see how I broke all this down? I broke all this down and I’m speaking to the level of awareness that my ideal client would be at

and I help my clients do this guys. This is part of the 5a method. We go into awareness in the 5a method. That’s actually part of the 5a method with my clients. And it’s just freaking amazing. It really is getting down into the nitty gritty into the nuances and again, into those subtle subconscious beliefs that they have that we can use.

So yeah, whoa, this was fun. Oh my gosh, this was so fun. I hope this made sense. I hope you really enjoyed this series. And, if you would love to work with me, 1 on 1, I am offering 1 on 1 spots right now. Send me an email at hello at Ashley may Fernandez dot com and I’ll just ask you a few questions to make sure a really great fit because I don’t believe in bringing someone on who is not.

A good fit. I have my own criteria, right? And I want to make sure that you are a great fit to get the best results in working with me. So if you’re interested in working with me, send me an email or a DM. You can find me on Facebook, TikTok, wherever, and send me a DM. And I really would love to know if you found this helpful.

I am going to create a PDF that has this written out and has all these things down and you can find that on the resources page and I will link the resources page in the comments below. And I also am right now currently reselling the Speakeasy Masterclass. And this is a masterclass on how to create content that is so potent it should be prohibited.

Do you love that? I love it so much. Oh, I love the branding for that. So if you want to check that out, it’s only 27. It is a prerecorded video that I did last year with my previous business partner, Rachel. And it’s freaking amazing. And it’s only 27. So grab it. I’m not going to have it open all the time.

So I’m just currently running that right now. And then I have another masterclass in the works coming soon. So if you want to grab it, check it out. Other than that, I hope you guys have the most amazing day and I’ll see you on the next episode. Love you. Bye.