Speaking To The Right Client In Your Messaging With Parmees Yaz – Ep.003

Join us in this episode as we delve into the world of personal branding and messaging with the incredible Parmees Yaz. 

Main Topics In This Episode: 

• How to embrace your Uniqueness factor in Personal Branding
• The Nuances of Expertise and Individuality

We explore the nuances of expertise and individuality in personal branding and discuss how speaking to a specific audience doesn’t require being the “go-to expert” in the industry. We also dismantle the notion of competition within the same niche, emphasizing that different styles attract different ideal clients. 

• Shifting Perspectives and Effective Messaging

We share valuable insights into shifting perspectives and crafting compelling messages. Understand the impact of changing someone’s mindset and discover the art of questioning industry norms.

Key Takeaways:

• Authenticity is a powerful tool in personal branding.
• Embrace uniqueness; it is your strength, not a threat.
• Avoid the competitive mindset; there’s room for everyone.
• Expertise is subjective; different styles attract different clients.
• Shift perspectives through effective messaging and content creation.

TRANSCRIPT

Hold on to your seats and noses, folks, because you’re listening to The No Fartin Around Show, where we’re all about taking your marketing from the toilet to the bank. I’m your host, Ashlee May Fernandez, and each episode I plunge into the depths of marketing to bring you fresh perspectives that are deadly, but not silent.

So if you’re ready to stop fartin around and make your profits rip, let’s cut to the cheese and get on with the show. Hello everyone. I’m so excited because I have Parmese. On the show today. And so I’m just going to say that this girl is someone that I stopped for quite some time behind the scenes.

I’ve told her this. Shamelessly, yes. Yes, but she also does messaging and I love your even tagline of your brand is I think you said the brains behind the brand you buy. Alliteration. Love it. So yeah, I’ve stalked her for quite some time and then she ended up adding me as a friend on Facebook and I was like,, oh, and I literally had this moment of I don’t think I’m cool enough to be friends with this girl.

I’m just letting you guys know. That’s how awesome she is. I’m , I don’t think I can be friends with her. I’m not as cool as she is. But anyways, we quickly started chatting. And then of course, every time she posts me the content, I’m , Oh my God, I could have written that. That’s so good. And then she would comment on mine.

Oh my God. Yes. And we have decided that we’re basically the same person. She just dresses a lot better than I do, I think. You have better bangs, so we’re I have better bangs. Listen, I have the bangs because I have such terrible eyebrows and I don’t want to do them in, so I always and I have a kind of big forehead, so I rock the bangs.

And now I’m at this point, I’m I have to have the bangs. I can’t do anything without the bangs anymore. So anyways, and we’re going to spare you the whole introducing it’s in the comments below. Just read all about it. She’s freaking awesome. So we’re going to dump, jump, dump.

I’m already laughing over here. We’re going to jump right into the topic and we’re just going to see where it goes. Always, if you’re a listener, that’s how it always goes, but what we’re going to actually start talking about is how to speak to the right level of clients, because me and Parmiz literally see this all the time.

It’s something she preaches about. It’s something I preach about and Parmiz just from reading your content, you love to get nuanced and detailed, very similar to me. So I’m just love to hear your insights. I guess the first question is, why do you think, that’s a good one, why do you think people have a hard time speaking to a certain level of clients?

Yeah, totally. There’s many directions we can take this question, but I think first and foremost, what comes to my mind and just from my experience with clients is that there’s almost two schools of thought. thoughts when it comes to speaking to clients, there’s the, I want to talk to everyone and not leave anybody out.

And I want to make sure that my message and my mission is spread across as, as wide as I possibly can. And so I want to talk to everyone and make sure that they understand how I can help them. And then there’s the ideal client avatar that gets so so specific that we almost forget that humans are multifaceted and are.

Our complex beings and we can’t necessarily fit all these attributes into this ideal client avatar or this demographic that we have decided is the correct way of doing this. So over the years, I’ve almost married these two schools of thoughts and put them together to create some sort of ideal client or dream client persona that looks more at the value graphics of people rather than trying to pull out, what are the demographics and, who is Ashley?

Who is Parmese? What does she look ? Does she have bangs? Does she not have bangs? Magazines, right? What magazine does she read? Exactly. What television shows does she watch? Which. I can understand can give you a profile of who that person is, but it becomes virtually impossible to really find the demographics and really craft your message around the demographics of who that person is.

And so what I’ve tried to teach my clients and what I’ve implemented in my own business is looking at the value graphics, meaning what is it that this person values what are the very relevant. What are top of mind? What are the some of the need to have solutions that this person is actively looking for?

And really making sure that you’re crafting your content, not to speak to the average person who’s out there, but really getting clear on what your own goals and what your own values are. One of the things I pride myself in is attracting a very high caliber client to me. And I was even away for a week this weekend and I had a bunch of applications come through and I was with a friend and she was looking at these applications with me.

She’s wow, you attract a very high caliber person. And I honestly attribute this to my messaging and also the belief that I’ve cultivated that there are people out there that want. The complexity that want the the nuance that really want to dive deep into understanding the psychology behind buying behavior and behind messaging and aren’t just looking for a coach to give them a, XYZ blueprint to get them to a hundred K months.

And I think that this belief has been cultivated just by me engaging with my message, engaging with the work that I do, and really understanding that. The more specific and the more grounded I become in my own brand identity and my own values, the more I call in a higher quality client. And the better I get at articulating the value that I actually provide inside my programs or inside my containers, the more people can actually see the value and the less Convincing I need to do the most of the less objection handling I need to do.

And so it all comes back down to understanding your values and understanding how those values are reflected in your clients, understanding how to articulate what it is that you do with people, how to frame it and position it in a way that is relevant and very true. And I would almost say borderline triggering to that person where they’re saying, Oh my gosh, she’s speaking my mind.

And how do we position this through our content in a way that actually gets the right people to want to reach out to us and want to work with us? I think that’s the key, the right people. Yes. You even mentioned your schools of thought. The first was speaking to the masses. And even drawing in higher caliber clients.

And it’s interesting because I was just having this conversation yesterday with a friend. Of how a lot of the clients that I’ve worked with that have made, multiple six, even seven, eight figures, they are still speaking to the masses. And then in their brain, they’re like, well, it’s working.

I’m getting clients. But it’s also are you enjoy working with those clients? Are those clients getting the best results? And yeah, that’s such a big thing. And so it was funny because I had told her, I was speaking to the masses does work. You will make money speaking to the masses, but you’re still going to feel broke.

And it’s fascinating because we were just talking the same person I was talking to, we’re talking about this person who had posted. About how when she made her first 500, 000 in a year in her business, she felt the most broke. Yeah. And that she had the worst clients. Yeah. And I was like,, yeah. And then you go and you read her message.

It was funny because I was , I don’t even actually know what she does. Wow. Maybe she’s a sales coach, but what type of sales does she teach? Who is she teaching it to? Is she teaching it to beginners? What is that criteria? And yeah, I just love everything that you said. I totally agree.

And I agree to speaking to the values. I have something very similar called the five a method and we. Go more into I have it literally written on a sticky on my computer. Cause I talk about it all the time. And it’s the first, as we go into what makes them an ideal client is the assets, right?

And so what assets do they have in place, right? If you’re an E I use all the time, if you’re an email marketing strategist and you’re trying to help people get. I’m trying to sell a high ticket offer through email. You need someone a, who already has a high ticket offer. That’s validated.

I don’t plan is for two, right? You’re not just Hey, I’m going to help you sell a high ticket client. And then they have 50 people on their email list, right? That’s really not going to be good for you. So what are their assets? Then I say, what actions have they previously taken in the past?

What do they already know? Works. They need to have that foundation, right? And then their abilities, which is their skills. Me as a messaging strategist is you as well. I like clients who have already dabbled in copywriting. Absolutely. Yeah. It needs to be a necessity. If you know nothing about copywriting, I don’t want to work with you because it’s going to be very hard for me to help you if you don’t have those basic skills.

Yeah. And also me and you bunk against the normal copywriting out there in the world. So it’s great to know Hey, you know this, yeah, it didn’t work. So here’s how we can shift it. It just, it’s a lot easier for me. And then what is their awareness? What are they thinking?

What are, what is their knowledge? What do they already know about what you’re talking about? I’m not going to go out there again. It’s not going to get convincing. I’m not going to convince people they need messaging. You already know messaging is the problem, right? So what do they specifically know about messaging X, Y, and Z?

And then the last one is their attractions. And this is where we get more on that values. What are they attracted to on a value, on the value scale? And then I say, what are their desires? What are their emotional addictions to what are their subconscious patterns that you can, like you said, softly call out where they get a little triggered, but it’s , they needed to hear it.

I call it the mama bear energy. Yeah, you’re not like a, you’re not like the the strict dad. You’re like the mama bear energy. Like Do you really think that’s a good idea? ? Yeah. Type thing. . Yeah. That type of energy. So yeah, it’s very similar. And I know you probably go way more into the psychology side too, just even from the post I’ve read.

Yeah, I love that. I love that you go so deep into that. And so I guess my next question would be we’re speaking about how to speak to the right level of clients. What actions I’ll bring in my five a method. What actions do you see small nuance actions that are completely oblivious to some of the clients, but you see it, you can see it immediately.

If you read their content, you can see it. And you’re like,, Oh, I. See why they’re getting this certain result. These are the actions. What do you think? What are some of those things for you? Oh my gosh there’s so much. So I’ll preface this also by saying that there’s a very short exercise I do with some of my clients that are very similar to your five a method that you just said.

And the reason why I implemented this exercise or the reason why I go deep into this is because I realized very early on in my business that not every client you sign is a profit, meaning if they’re costing you an energy or like you said, if you have to convince them of why messaging is important or why some of the methods that you teach inside your program or are things that they need to catch on to.

Then that, to me, is not an ideal client. You want someone to come to you that has not just similar values, but also a similar approach or wants to take a similar approach to getting to that end result. I wrote a post a couple of weeks ago that really resonated with people that essentially said that you don’t want to hire the mentor that can just get you to the end outcome.

You want to hire the mentor that gets you to the outcome in the way that’s most aligned to you. Yeah. Oh my gosh. There’s so much, we’ll see these people sign on, saying I filled out my mastermind, I sold out my course, I, all the things that, that come along with, I basically got a lot of clients.

But the lack of context there also is a little bit misleading because it’s is every single person. Aligned with the approach and with the method that you’re teaching inside your programs, right? And you know what? I don’t see i’m gonna interrupt you just for a second We’re fired up. I never see anyone actually talk about their process in their flipping content except for you and me I don’t need anybody else.

I literally lay out. These are the four things that we’re going to go through This is how we’re going to do it So you’re not trying to come into my container and then all of a sudden it’s like well I don’t actually want to write content Exactly. Exactly. That’s my process, honey child. So so I make it super clear in my content what the pro And you I also want to add here that the reason why I also was so attracted to you when I first read your content is cause you did that and I could see your expertise.

I could see the nuance in which you take your clients through and I was like,, Oh my gosh. Yes. I know exactly what she does with her client. I know what she’s all about. And it’s I know whoever joins your container. I know what they’re going to get because you spell it all out in your content. Yeah, and I think unfortunately, in the marketing space, we’ve been so caught or conditioned to don’t give away the thing, don’t give up keep it a secret and make sure you’ll desire and I get that because even in my teachings, I will say that it is possible to overwhelm your audience with too much information where they don’t actually see the gap or they don’t see the value in why they would invest with you.

So there is a nuanced way of doing that. But I think one of my biggest values has also been be transparent with your approach and your methods because you said, I focus a lot more on the attraction marketing side of things. I don’t do prospecting. I don’t run ads. I don’t there’s a lot of things, strategies and tactics out there that I don’t deploy in my own business.

It doesn’t mean that I don’t think those things work or that I think they’re wrong or that I’m against it. It just simply isn’t my approach. And so if you’re attracted to my way of marketing and you’re coming into my world, you almost have to understand the way that my brain functions. And this isn’t to say that I’m going to pigeonhole you into saying you need to follow my way or the highway.

I am very good at trying to tailor my method to what it is that you actually want to be known for. How do we custom it, custom tailor it so that it actually feels good to implement. You don’t feel you’re just going off this marketing checklist of okay, I did all the things Parmese told me to do, but with that being said, very similar to your 5a method.

I also have a kind of an exercise where I get really clear on what do people need to believe, right? What is it that they need to understand about content? If people don’t think that organic content gets any traction, and they already come to me with that belief, then I’m not going to help you because a lot of my Content for my methods inside the program is just looking at how to refine your content process So if you don’t even have that in the first place, we’re not going anywhere I also very Subtly drop into my content.

What are the actions that they need to be willing to take? So again, if you’re an email marketer and someone just really doesn’t have an email list or doesn’t want to be email marketing Then there’s no point in signing that client on because they already don’t have, you said, the assets in place or in my world, the actions that they need to take to actually get there.

And then the very last piece there is what is it that they need to what is it that they are willing to shift? out of. So I want the people coming into my world to be very aware of some of the problems or some of the symptoms that are coming up from them. And they need to have a level of readiness to no longer be attached to that.

So a lot of the things I teach are very unconventional. And the way that I’ve overcome attracting resistant people who are like,, yeah, but that’s how I’ve always been taught is that I take a very unconventional approach in my content as well. I post very polarizing things. I call out things in the industry that are extremely norm, but I personally don’t agree with.

And that’s why I get a very high caliber client because they not only see the value and what is it that I do or my methods, but they also value the same things or want to do things differently. They’re not afraid of disrupting, and they’re totally okay with changing their approach or trying something new.

So if you bring someone into your world that is not willing to do that, then already that’s a mismatch with your clients, right? So you really want to make sure that you have someone who can. Also be on the same level as you when it comes to disruption when it comes to how you approach your problem What are the actions they need to take?

What do they need to believe? And an even deeper level of that is energetically feeling you’re on the same wavelength and Another kind of polarizing part of what I talk about in my content is, for example, I’m not all about the build your empire scale to multi millions of dollars. That’s not the lifestyle I lead.

And again, I just want to preface this by saying there’s nothing wrong with desiring that. However, that’s not how I choose to lead my life. So if you come into my program looking for the fastest way to get to seven figures, I’m I can’t help you, right? The people who come into my world are not looking to talk to the masses.

They’re not looking to create these massive multimillion dollar brands with massive teams. They don’t even really care to scale past a point in their business. They’re really just looking for a way to get their message out there, to create a disruptive brand, to make sure that they’re articulating their mission clearly, that they’re attracting consistent clients without feeling they need to chase them or run ads or do all these really complicated things.

And they’re happy with that. So if you’re happy with that sort of lifestyle, if we value, if we jive on the same playing field, when it comes to what we value in our life and how we want to operate our businesses, then my methods are best suited for you. But I’m very clear in communicating that in my content.

So it’s not a bait and switch where you feel you’re getting, the juicy stuff and I’m going to help you hit your first 10 K month. And then you come into my program and I’m actually very chill and detached. So there’s a resonance between those two. One thing I love about YouTube, Parmese, is reading your content.

You hardly actually ever talk about money. Yeah. Yeah. And I love that. And that was something me and Parmese were DMing earlier before we jumped on this. And she was , I’m so fired up. I’m , me too. And she’s what are you fired up about? And we were going back and forth.

And one of the things that you mentioned, I wrote it down, was this leading with income claims without any context. Yeah. I love that. I’d love to talk about that because I do think that is a main reason why you don’t attract high caliber clients, because I’m gonna put my, I’m gonna put my two cents in here.

Any coach that I have ever hired that, and this was, I’ve been in the business for eight years almost. So it’s like, I feel like in the very beginning, All of the coaches that I’ve hired where all of their marketing was about how much money they’ve made, how much money their clients have made, I would get into their program and it was just not a fit for me.

And I didn’t, I, like you said, I didn’t agree with their methods. I didn’t, but again, as that entrepreneur who was new in their business, it was this whole I need to make money. I need to make money. I realized that and especially now working with a lot of clients who are multiple six, seven, eight figures, the ones that actually don’t talk about money have the most money and the ones who talk about money constantly actually don’t have that much, or they might make it I’ll say this too, they might make it they might make.

000 a year, but they’re still broke, they still feel broke because they’re dumping all of it into ads. They’re speaking to the masses. They’re just trying to get this big array and it’s all kind of smoke and mirrors. And because some of these coaches that are speaking to the masses, I’ve gotten to know them behind the scenes and they are freaking at what they do, but because they’re speaking to the masses, they tend to keep their content very generic.

But then , like, when I, when I meet them one on one, I’m like,, holy crap, why aren’t you sharing this? , why aren’t you talking about this? Yeah, and the reason for that is because it’s polarizing, and it’s not going to resonate with everyone, but the brands that are going to stand out tomorrow, I truly do believe this, really do just take a stand for something, even if it’s not going to be popular, even if it’s going to be rejected, or going to be triggering to some, it’s going to be activating to some, but that’s how you become known for your ideologies, for your perspectives, that is truly how you differentiate yourself.

It’s not the result that you get people because I can help you hit 100k months. No problem. I know how to do that, but so can everybody else. So what is it that’s going to make me different? It’s my values. It’s my philosophies. It’s my perspectives, my approach to how to get you to 100k months, right?

That’s really what will set me apart from everybody else who has the same result or the same outcome, but doesn’t necessarily share the same perspectives on how to get there. Yeah. And the fact that I love that you even said your approach, because it’s not a cookie cutter approach either earlier, I take into account each client.

So it’s that flexibility in your approach. Yes, you have some type of framework, right? Some type of order. Everybody does, every person has some type of process or order, but it’s so important. For the coach specifically or the strategist or the consultant to take into account that individual client that they have.

And I don’t see that happening a lot in the industry, especially in, I always say to your messaging as a reflection of your mindset. So I read your content and I can already know what’s going on subconsciously in that brain. You can see what are their underlying. So you can see where they’re feeling scarce, where they feel a little bit of, you said earlier, disruptive.

Sorry, my brain’s going everywhere. ADHD, you’re talking about a little bit of disruptive. I feel like sometimes people. Either one, they’re afraid to be disruptive, so they stay in that kind of small, let me speak to the masses. Or, they try to be disrupted when they aren’t actually disrupted. So they’re stepping into something they’re not, because they think that’s going to get them attention, and then what ends up happening is they just completely fall.

I’ve seen that happen so many times. Or it comes off they think it’s disruptive, but it comes off as an asshole. Really? You’re not coming off as an expert. You’re coming off as an asshole. And what’s happening there is that it’s coming from a very ungrounded belief. So it’s I’m being disruptive because I want to be seen differently because I want to be, because I want to be disruptive.

So it’s not actually a grounded belief in your mission. It’s not actually your core message that you’re trying to share. It’s what you’re trying to emulate because you think that’s the thing that’s going to make you stand out. Even if it works for a little bit, you said, these types of people, or these types of brands, oftentimes are either emulating somebody else’s idea that seems very disruptive and exciting or they come out with something controversial.

I, I call it being contrarian for the sake of being contrarian. It’s oh, everyone’s zigging I’m going to zag. Not because I actually want to zag, but because that’s the cool thing to do. Yeah, that never lasts. And people can feel it through your content. If I’m being polarizing with something, someone can tell if I’m actually genuinely, deeply rooted in that belief, or if I’m just saying it because it’s the cool thing to, if it’s a cool thing to do.

People pick up on the energetic frequency behind your content. I very much believe that. 100%. And I think that’s a big thing that a lot of people actually don’t realize. It’s you’re not attracting the level of client you want to attract because energetically, you are not speaking to them. You’re the words, you might have the right words.

Yes. Words might be there, but you can tell energetically you can pick up. I know, and everyone listening, I know you’ve had those moments where maybe, and maybe this is. I’m sure everyone has it. Maybe it’s just me. No, I’m sure it has where you’re in a group of people and everybody just loves that one person, but you are just , there’s something off about them.

Then months later, all health breaks loose. And you’re like,, see, I told you so. I told you so. I told you so moment because you can energetically feel right. And those, that person said all the right things. They did all the right things, but it’s that energetic. And I don’t think a lot of people realize that, which I know you’ll also agree to Parmese is that this is why I.

And I can say this because me and Parmese both were copywriters. Yeah. That is why copywriting is not the best approach. Just hiring a copywriter is not the best approach because that copywriter, one, cannot capture your voice. What’s the energy of that copywriter, right? So important. It’s so important.

I hired a copywriter a long time ago that was very sweet and very gentle in kind of the way that they create content. Yeah, and… It was not me. I read it and I was like,, this feels like a bubble gum princess queen. No, thank you. This is not the no farting around show Aquarius moon energy that I need.

So yeah, again, copywriter it’s. Do I think copywriters are bad?

No. No, there are some phenomenal copywriters out there, but it would make your copywriter’s job a lot easier if you knew your messaging. Oh, I so agree with this. And you’ve made so many incredible points and there’s such a huge push, I think. Especially with copywriters where it’s become more of a numbers game, meaning how many content pieces can you get out there?

How efficiently are you being? You’re the CEO. Can you just get how many? Yeah, exactly. Or you’re the CEO. You’re better off working on bigger picture things. You shouldn’t be writing your own copy where I significantly disagree. I 100 percent disagree.

I will never ever outsource my content. Same. Ever. No one can capture your voice. No one can be you. No one can have the stories that are in your head that you think about and that you can write out. This is also I don’t want to go down the AI rabbit hole, but just a few minutes ago I wrote a post and one of my friends.

Commented underneath it and made it his own spin. And I was , Oh, this is great. But like, it felt like AI wrote it. So I literally messaged him. I said, did you write that? Or did you use AI? Yeah. He was like, well, I wrote it. And I was like,, it literally sounded so much like AI. And so I was like,, this is why like, if I can’t distinguish your voice from opposed, like I, anyways, he said he wrote it, but I’m also kind of like, Yeah.

And it’s really want to make sure that you as the practitioner, you as the coach, or you as the expert in your field can really articulate yourself in a way that’s unique. And I worked as a copywriter for six years. It was my bread and butter. And I can tell when. It’s not just the words that will get the people in, right?

It’s, you can have perfectly crafted copy. You can have everything that from a copywriter’s perspective is pristine, but if it’s not you, it’s that energy that calls people in, even inside my programs, a huge part of what I teach is actually helping people how to express themselves in a way that.

Most of them and they’ll come into my program asking is there a framework for a storytelling post? Is there a formula or a template I can follow for a problem solution post? And I say no, because if I give you my way of doing it and you just see it as a plug and play, that’s going to take your uniqueness out of it.

A huge. Part of what will make you unique and what will really help you stand out is when you cultivate that creativity and understand how to express yourself or transmit your thoughts into words in a way that’s most you, even if it’s not copy perfect, right? Yeah, even follow copywriting frameworks and such.

So even going back to hiring a copywriter, I think a copywriter would be great to amplify the work that already exists, but you definitely still need to be the voice behind the brand. I still turn down copywriting clients that come to me on a regular basis. Just this week, I had two people inquire about working with me.

Thinking that they’re getting done for you, and after asking them a couple of questions, I noticed that they struggle greatly in just talking about what it is that they do to just one on one. So how do they expect a copywriter to now do that job better than them? So we’re very quick to outsource and delegate that to somebody else.

I was just thinking it’s a very good point because it’s when you just said they expect them to take it on. And what I see happen, and this happened to me when I did done for You copy, was they expected for me to make it magical, but I didn’t have the criteria and the resources in place for me to make it magical.

And then what ended up happening was they were disappointed. Because it didn’t pop off, because it wasn’t that great. And then I started to doubt myself Oh, maybe I’m not good. And I see this happen with so many people because they’re attracting the wrong clients or they’re speaking to the wrong clients.

They work with the wrong clients and those clients make them feel bad about themselves. I’m , no, it wasn’t. Really necessarily you. It was, in a way, yes, because we were talking about this earlier. It is your job to articulate what it is that you do. So when you bring on a client and they don’t get the results, yeah, sometimes it’s not because that client didn’t show up or they didn’t do the work.

It’s because you didn’t clearly articulate if they were a perfect fit for it to begin with. We literally talked about this, but yeah, I just see that happen. All the time. And then I also think that’s why maybe entrepreneurship, the rate, they say if you lasted five years, you’ll keep going.

I think that’s why so many people fail is because they do get into that mindset spin. Because nothing was clear from the beginning. Yeah. Yeah. And I’ll also say to you that it’s really important for you as the actual expert behind the brand to feel confident in what it is that you do. And you may be like getting people results, but I have found that if you lack the skill to be able to articulate it, That confidence is impacted so much because it’s almost there’s a missing piece.

You’re good at what you do, but you just can’t say it or you don’t know how to say it, where it meets people where they need to hear. And it takes a really big toll because you can’t outsource your thinking to somebody else. You can’t outsource it to a branding person or to a copywriter to do the hard work of actually articulating your value.

And so I always say that you really want to get grounded in that core message and what it is that you want to. Be known for in that rally cry and being able to explain in very simple layman’s terms. What are the benefits that somebody will get work while working with you? What are the problems you will help them overcome?

And then once you’ve done that, you can maybe bring on support to help you amplify that message, but it really does have to start with you. And the important thing that this does as well, going back to what you said about the energetics of people resonating, I have found trem I’ve written about this and maybe I should be a little bit more vocal about it.

I have not invested into certain coaches, certain mentors or masterminds, even if they’ve had the most perfect, perfectly articulated value statements, curriculum everything was hitting this right there, I’m , oh, that’s exactly what I need. And then I watch a live stream or I tune into their podcast.

And I listen to who they are and then very subtly without looking at the content, right? I’m not looking at the words or their posts or what their image looks . I’m listening to the context of who they are. And that’s when I can discern and be , this person is not for me because I can pick up.

Their mindset, I can pick up their approach. I can pick up where they’re still in scarcity. And I say, ah, interesting, even though this person had perfectly crafted content and copy, I can see why they’re not the mentor for me, or I can see this is not the place for me. And that’s very important because you actually want to be attracting the right types of people that vibe with you.

And if, even if you delegate it to AI or a copywriter to write you the most beautiful sales page or the most beautiful offer page. But they still don’t resonate with who you actually are at your core. They’ll come into the program and you will clash. That’s when you get chargebacks, refund requests, and people being resistant to your coaching.

And you wonder why, what’s going on? I did all the things to qualify the right people. I had perfect messaging. Why is it that I’m not attracting the right people? It’s because you, your values and who you were, the context of you as a person was removed from the marketing process. And I think that’s something that various people have overlooked, right?

Even going back to the money wins, right? They try to get you in with the extrinsic motivators of my client was able to hit a hundred K months. My client had her first multi seven figure launch. My client had her and you get pulled into that because you start thinking, Oh, I want that, right?

It’s all those extrinsic desires. But instead of thinking about the intrinsic how is it that I want to operate right? If your client got had their first multi seven figure launch, did they have a 10 person team running the back end of that? Do they have, did they run ads for six months before working with you?

What is the context behind that? So we really want to be as clear and as transparent as we possibly can to make sure that we’re actually getting the right people who are willing to do the work, who see eye to eye with us, who vibe with our values. These are the ways that we actually get right for clients in our programs.

Yeah. I think that’s so important too, because. A lot of people think that messaging is just a strategy, but I also think it’s a lot of mindset, there’s so much mindset that goes in to messaging. I cannot even tell you most of my clients, our calls are a lot of mindset. It’s a lot of shifting things.

There’s a lot of doing things. You said, you just watch a live stream. I cannot tell you how many times that’s happened to me again. Oh my God, they’re so amazing. They’re so wonderful. And then I go and I watch them or I listen to them on an interview or a podcast. And I’m like,, Nope, something’s off.

Doesn’t jive with me. The other thing I wanted to say too, I have two things, my mind, when you’re, when you’re talking, my mind’s like, like, okay, I’m putting an order of all these things to say. The other thing I want to say is I think, and I’ve preached this so many times. Is that you are demonized in the marketing world for wanting to know how right?

All these spiritual people out there, you don’t need to know the how you don’t need to know that how. And my thing is no, I want to know your house. I want to know your process. I want to know how you operate, how you’re doing things. How, again, you said, how is your client? Yeah.

They may have had a seven figure lunch. What, how did they do that? Not how did they do that? But what was the context of it? You said, yeah. Did they have a 10 person team? Did they do these things? And I think that we’ve been preached. So to so many times that the how is none of our business. I can’t tell you how many times I’ve heard that the how is none of your business and I’m , okay Yes, I might work on some universal level of manifesting things who cares but when it comes to messaging and marketing Yeah I want to know your how, I want to know your process, and again, you said, you can be, I would even flip it and say sometimes you might energetically be aligned with that person.

You might really vibe with them, but their process might not be for you where you’re currently at. Yes. Yes. And if I can add to that too, I think one of the very, very subtle nuances of the how is that oftentimes people think if I give away the how, then why would they join the program? Because now they have everything they need to know to go and implement it.

And there’s a very subtle difference between this because For example, when I talk about my how, I will go through the pillars of what I walk my clients through. But you and I, and everyone listening to this, would also agree that it is virtually impossible for someone to get to that end result or to that transformation by simply reading a post or listening to a podcast.

So when I say that I help you attract premium clients consistently make sure that your content is actually on par with your own voice get really grounded in that core message and become known for something really skyrocket your thought leadership. When I talk about all those things, those are things that people want.

But then I also preface it by saying the first thing we need to do is actually get really clear. On what that brand identity is. And that takes a lot of refinement, takes a lot of testing. It gets really clear on what your values are. What is your value proposition? What are the problems that you solve?

Who can best benefit from that? Then we get really clear on some of the messaging and copywriting principles so that we actually make sure that you can show up consistently without burning out, so you know exactly what you need to say. There’s no content guessing game as okay what am I going to post today?

You have a constant arsenal of content that is always full and you know how to cultivate a presence that attracts people to you. So you don’t need to have complex funnels. You don’t need to have blah, blah, blah. So I actually tell them my entire how, but it’s very hard for someone to take that and be , okay, thanks Parmiz.

I know exactly what I need to do now. I don’t need your help and invest into your program because there’s so many exercises. There’s so much coaching that happens. There’s so much feedback and back and forth that happens in each one of those pillars that will actually get people results. So I do give them my how without giving them my how.

If that makes sense, right? 100 the deep nitty gritty details. Yeah. Here’s what you do in your 5a method. And here’s exactly what I need you to do today. I’m not giving away all the exercises and all the lessons and everything that I do on a day to day perspective in my coaching containers, but I do give them the overall method of what is required of them.

So if somebody says, yeah, you know what, I actually don’t want to cultivate a presence on Facebook and Instagram. Okay, great. We’re not the right fit. That’s all 100%. And again, I think that’s with everything. And I think this is probably one of the reasons why a lot of people who first started their business, they would take a bunch of courses and the courses never actually worked for them.

Because again, they’re just getting this step by step, but they’re not getting the nuance of someone actually putting eyes. Into the details of their business. And I think that’s why it’s so important to have a coach or a strategist or a consultant or something who’s actually looking and seeing, and that’s rare.

It’s very rare. The reason why it’s rare nowadays. And again, this is one of my philosophies. That’s contrarian is that I’m a little bit against the whole scaling movement. How you were going to say it. I totally agree. And the thing is, too to me, it’s okay, you want to scale, but why, have you asked yourself why, and maybe this is my philosophy degree that comes into play, , why I want to make a million dollars, okay, why, what is that going to mean to you, because to me, I’ve realized that the more the industry has focused on scaling rather than serving, the more these nuances of Careful attention and making sure that we’re customizing things to clients has gone out the window because who has time for that when you’ve got 300 people in a program, right?

It’s follow this cookie cutter approach and we have support coaches in place that will help you implement this approach. And hey, if it doesn’t work, then that’s your fault. It’s not on us. But people have forgotten that every person that comes into your world is at a different level of business.

Every person has different. Ways of approaching things they have their multifaceted, a five day launch that works for you might not work for them a gag me now. A 90 minute masterclass that works for me might not work for you. That’s just it is how it is. And unfortunately, because the focus has become scaling, how do we take our programs and just make them bigger, better, bigger, more people, let’s get as many people in here as possible.

Let’s refine our framework so it can be applicable to everyone. We’ve lost touch with that nuance. We’ve lost touch with that connection. And even inside my programs now, people tell me all the time Oh you can hire a support coach to do that. You don’t need to be giving copy feedback to people.

You shouldn’t be the one doing that. And I’m , but I want to, yeah, that’s my favorite part. I want to have that one on one time with each person. I want to know how their launch is going. I want to understand where can we troubleshoot together. I’m not just going to give them a five part framework and say where are you on this scale?

Okay, we’ll go do this. I get that’s scalable and I get, I could probably be making a lot more money with that, but I just, I don’t want to, that’s not my values. I totally agree with you. I think we all got caught up in that. I can’t speak for you, but I know for me, I got caught up in that for a while and.

It was freaking miserable. It was just so miserable. And I remember just, there was this moment of, you said, why am I doing this? And my answer was because I want to be seen as successful. And I’m like,, what the hell I’m already successful. Are you joking? I literally. Replaced my nine to five income in one year while pregnant.

Are you joking? I’m already successful. I don’t need to keep scaling, keep reaching, keep getting bigger. And, I remember when I had one on one clients I had hired a coach and the first thing they said to me was , You need to do group. And I never wanted to do a group. I just was , No, I love the one on one because I get to go nuance.

I get to do those things. I just didn’t feel like having a group. And I went against my own intuition and judgment and I ended up doing a group. I ran a group and there was seven people in there and I hated every single second of it. It was awful. And again, at the time, I just didn’t really even know how to run a group, but I hated it.

I did. I just didn’t love it. And I just realized I only did this because the coach, let me tell you the coach that I had hired. Then went and could brag about how she launched her first, high level group coaching and she, banked 60, 000 with this. And I’m , You just wanted to use me as a testimony and referral, but you, and so every call, I kid you not every single call I got on with this coach after that, I was crying.

I was complaining about how I didn’t love it. And all they just kept saying was just refine it, make it more tailored to them. And then I was doing crap. I didn’t even want to do. And it was awful. But that coach got to go brag about it. Actually, ironic. This is I’m , totally spilling the tea.

Three years later, I had another acquaintance reach out to me and they’re , Hey, so do you know so and so I’m just going to say Sally, Hey, do you know, Sally? I said, Yes, I do. And they said I’m thinking about hiring them. And they had sent me a proposal and they had you as a testimony, not a testimony, but a, my client, basically what I had achieved while working with them and they were , so I just wanted to reach out to you and see how it was working with my miserable.

I hated every minute of it. Please don’t, you know what I was , y’all and listen, those two people were the complete opposite. I was , there is no way they would be a good fit match together, but that happened. And I’m , man. So I don’t even know why we were starting saying that, but you’re right.

Whatever you said, you’re right. And honestly, I think that this happens a lot where, you’ll look at a coach’s, full page of testimonials and all these raving reviews. And I worked behind the scenes with many of these coaches and people who’ve almost had had to come out of their program and then just decondition themselves from all the things that they’ve learned inside.

Cause they’re , I thought that’s what I needed to do. And going back to the whole anti scaling movement that I guess I’m Oh, that’s where we were at. I forgot. I was , where were we talking about? I feel what will really help just regulate the coaching industry or just anyone who’s selling anything in business is to get really clear on what their definition of success is.

Because I think we’ve all been caught in this rat race to scaling, rat race to monetization. Six figures or seven figures have almost become the major milestone that if you don’t hit that point, there’s something wrong with you. You’re not, yeah, you’re not successful or you’re not , you’re not, I wouldn’t say you’re not of value.

I remember one time before I had reached six figures, I wanted to work with someone and they basically were I only work with people who have reached six figures. I was very close to it. And I was , can I ask why? Yeah, and they couldn’t give me a reason and I was , oh, it’s just because you want to be able to tell people you work with high level six figure earners.

Yeah, they want to justify to themselves if she could do it, I’m going to follow what she does and I’m going to be able to get there. But what’s interesting to me is that half the people who will go into programs from the really big successful figures who use their own financial status as a means of getting people in, they’re chasing goals that they don’t even necessarily know why they’re chasing and they’re never happy with it, right?

You hit 100k and all of a sudden it’s not big enough, now you want 250k. You do 250k and now all of a sudden you want half a million. It’s this moving goalpost and to me and where I’m at in my stage of life right now is To me, my definition of success is how do I actually want to spend each of my days?

Do I want to be glued to my computer screen? Do I want to have a team that’s managing ads and managing my inbox and managing myself? I don’t want any of that. And I really realized early, I would say last year, where me even chasing this monetary goal is not getting me anywhere. If anything, I’m overriding my own intuition in the process of doing that.

So I shifted and pivoted my message to be, if you just want to have a comfortable business where you work with people that you’re excited to get on zoom with, or even if you don’t have to show up, you have systems in place for that let’s redefine what success looks not every business is meant to be scaled to a million dollars Not every brand has what it takes and a lot of people fight me on this because no you can be anything You want and you can grow anything and it’s no some brands, you know some you solve are not monetizable to the point where you can hit a billion dollars on the Internet and it’s okay that is not saying that you’re your worth is not there or that you’re not successful.

But what does success actually mean to you. If I’m able to provide for myself for my family have a little bit left over and have the time freedom to actually engage with my passions of my creativity, that’s enough for me. And if I can do that with a small group program of let’s say 30 students right now and a handful of one on one clients on the side.

I’m happy with that. I don’t need it to be a gazillion dollars in order to feel good about what I do. 100 percent. My definition of success is feeling the way I want to feel the majority of the day. I can just feel peaceful the majority of the day and I can wake up and take morning slow things that is what success is to me.

Absolutely. And yeah, there’s just so many people out there again, you said, chasing that scaling. And I’ve had to tell my clients so many times because they’ve come to me too, being , I want to scale, I want to scale, and you’re right. You ask them why. And a lot of the times it is this that’s what I’m supposed to be doing.

That’s what I’m supposed to be doing. I’m an entrepreneur. I’m supposed to grow. I’m not going to be taken seriously. I had someone tell me that I’m not going to be taken seriously if I’m not growing my business every single year. And I’m like,, okay, hold a hot minute. You look like this person, I think was making like 15, 000 a month.

And I’m like,, you make what some people make in a year, in a month. And it’s not good enough for you. It’s not good at the only reason why you don’t think it’s good enough is because you don’t think you’re good enough. There’s something in you. That’s not, it’s not content with that, and it is, again, that’s the whole mindset stuff coming in, but I totally agree with you. I don’t love the scaling, but one thing I want to harp back on that you said. Way earlier as my brain went, Oh, yes, is I want to say this too, especially since we go back, we’re talking about speaking to the right level of clients.

I want to say two things. First is when you were talking about, yes, people need to vibe with you. One mistake that I see and that I made also was I also would attract people who were just me and there was really no differences. So what happened was they would come on and they tried to mimic my voice.

They tried to mimic my content or they tried to mimic everything that I was doing. And while yes, they were really great, fun clients to work with because they were very similar to me. I also realized that they already had what I was offering, and then it became this I don’t want to say a battle, but it became this problem of well, they’re not really standing out 100 percent they are because they’re trying to take on and mimic everything that I’m doing because they’re , oh, we’re so similar.

It works for her. It’s going to work for me type thing. But yeah, the vibes of you, you are very similar to that, but you Yeah. Into, you still have to attract someone who is a little bit. Yeah, so I think what this comes back to as well is that to avoid the people who mimic your style, your tone, your voice, your message is really harping on this idea that a core brand message is the key.

To you standing out and your core brand message can be very similar to somebody else’s you and I can share a very similar core message around your messaging is the hub of what makes your business stand out, but the way that we teach it is very different. And so if we help people see that it’s the uniqueness that really helps you stand out, we avoid getting the types of people who are the mimickers or the oh my gosh, I call them the fangirls where it’s , This is the person you want to be, right?

And it’s I want to be her. I want to, and it’s been interesting because in the last year, since I’ve really refined this core brand identity piece in my business, I’ve gotten less of the fangirl energy of people coming in, being , I need to follow exactly what you do. I want my brand to look yours.

I want to dress you. I want to blah, blah, blah. And it’s more of the types of people who are , I admire everything that you’ve done. I’m really attracted to that. I want you to help me create something that for myself. So they still keep their uniqueness and their individuality to themselves.

Yeah. And I agree you and I are very similar in what we talk about and how we talk about it. I, every time she posts guys, I’m , Oh my God, it resonates so much with that. But yours, you have a different style. Yes. Even if you guys are listening to how we speak. I think you speak a lot more sophisticated, you’re using bigger words, you’re, different things and I’m over here yeah, whatever but we were, but yes we are very similar in what we talk about, but our styles of talking about it are very different.

And, I don’t see you having a podcast called the no farting around show. I just don’t see that being you and that’s fine. So it’s yeah it’s having those differences. And there was one other thing I want to talk about, and now I can’t remember what it was. My brain just did not want me to talk about it, I can’t remember. I have one more thing to say in regard to what you just said which I think is so important because it’s been the subtle whispers in the background that I’ve been hearing, but no one’s really talking about it. It’s that idea of Oh my gosh, she’s doing exactly what I do or that competitive mindset where it’s there’s already people who talk about what it is that I do.

How am I going to stand out? Or the I was just about to post that and then this biatch came and posted it or whatever. And I just want to say, and I wrote a post about this last week where I’ve noticed the more I’ve grown and the more grounded I’ve gotten in my, in my own value, the more people like you, I’ve attracted, which to some people can feel like a threat because it’s here’s some other person who’s doing exactly what it is that I do.

Same message, same ideas. very similar content, but the way that I’ve seen it is that it’s actually been reaffirming to me that the work that I’m doing is very needed. And there’s no sense of competitiveness because I’ve been on number a number of podcasts this last month with messaging people, with people who teach messaging, who teach branding, who teach personal branding.

And even though we all talk about the same criteria, we all talk about the same themes. We all have very different ways of doing it. Doing things. We all have very different vibes. And I think that’s the key that I want people to remember as well is that just because somebody’s out there doing exactly what you’re doing, maybe even more successfully than you are, does not mean that’s going to take away from your message.

It doesn’t mean that it’s going to, it’s going to impact your business in any way. I truly do believe that there’s more than enough to go around for everybody. And there’s ideal clients that will be a better fit to work with me versus you and vice versa. So I think that’s a very important thing to talk about that.

I honestly don’t see many people talking about. It’s just here’s me. Here’s how I’m awesome. Here’s how amazing I am. But there’s a million people inside your niche and inside your world that can do exactly what you do and that’s okay. We don’t need to hear anyone else. Okay. Yes, I love it because I think more people again more people need to hear what we’re talking about and I think of bottled water.

Brands of bottled water are out there and do you sit there and be , oh, I’m just incredibly thirsty and I’m just, I don’t know what bottle of water to buy. No, you just buy a bottle of water. The one you jive with, usually it’s the label. I think of wines too. Think of wine. Most people only buy wine because of the label.

Because they jive with the label. Think, really, truly, when you go to the aisle and you want a red wine. That’s A million cabernets. Yeah, you’re gonna say, oh, I actually really oh, this is nice. This is cool. And you’re gonna buy it based off of the label. Yeah, based off the vibe or the energy that it gave off to you.

And that’s the thing is that people , you said, they think they view it as a competition. And I’m , absolutely not. If you want to do messaging and you want someone who’s a little more refined and not as goofy as me, I’m going to

send you to Barbie. There you go. But yeah I agree with you. I don’t think that’s talked about enough either. And I also going back from what we originally talked about. I think that also prevents you from speaking to the level of client you want to speak to, because then your messaging turns into I have to be better than them versus different.

I think that’s a very big nuance. I talk a lot about that is there’s a huge difference between being different or being better. And when you’re approaching it, I have to be better than them. So people buy from me. It reeks. People can smell it. It reeks. I even wrote a post, I think back in January or February, it might be time to repurpose it, but I basically said I’m retiring the term become the go to expert in your field.

And the reason for that is because I feel there’s no One industry anymore. There’s micro industries and becoming the go to in messaging implies what you just said. I’m going to do things better than everybody else. And here’s the reality. The reality is I might actually be able to get someone a better result for them than somebody else.

But becoming the go to is subjective because some I might be the go to for someone because of how I am, how I speak, how I show up, the content that I post. Yeah. Or you might be the go to for that person, but it’s completely subjective. So I’ve retired saying become the go to in your industry for that exact reason.

It’s because we’re different. It doesn’t, and it’s wreaked with ego. It is. It is. I don’t want to be the go to expert in my industry because it’s all on me. Yeah. Who am I to also deem that I’m the go to or she’s the go to when there’s so many different people with so many different experiences and so many different desires and levels of readiness and all of that.

Who are we to deem that I am the best in this market? Or when I see people make claims , I don’t see anyone on the market doing this, it’s yeah, it’s because you probably haven’t been exposed to them yet. Doesn’t mean that you’re the only one. It’s on me. I’m the only one doing this.

It’s no, there’s probably other people doing it. You just don’t know about them yet. 100%. And I also think that goes to speaking about this, that’s a really good, I haven’t really thought about that term. And now I’m , yeah, that actually makes a lot of sense. I don’t really use that anyway.

I’ve never really been a, I don’t know, never really been attracted to that. It just feels gimmicky or weird to me. Yeah. But I think that to being , Oh, I’m the go to industry or go to expert in my industry also calls it. I’ve seen this happen also causes you to go out there and bad mouth other people or bad mouth what other everybody else is doing and all that.

And then you’re going to attract people who are just sitting in there. I can do it better than do it. You know what I mean? They’re not doing it. Yeah. That’s what I’m saying. They attract clients who just want to sit around and complain about how great they are at what they do, but then they aren’t doing it.

They’re just crapping on everybody else actually showing up and doing it. And I think that’s such a big thing. Anytime I see anyone in their content shitting on what other people are doing, I immediately out. Yeah. Yeah. Different to call out something that needs to be said and can be done differently, but just actually hating on what other people are doing.

And that doesn’t even attract the people you want to attract. No, it’s just venting. It’s just venting. And I think about that too because I can’t tell you how many times I’ve seen people , Oh my God stop cold DMing me. And I’m , Okay, first of all, you just wasted a post in my mind.

I’m , you just wasted real estate on your feed to attract someone. That could be an ideal client, but you’re just going on there and complaining your if you have to go on there and complain about people DMing you, you’re only going to attract clients who agree with you on that.

You know what I’m saying? And then we’ll also complain about other things. And I think there’s also there’s a difference between calling out things problematic behaviors in the industry. So for example, the scaling thing that I talked about or the leading with the money wins and again, I’m not saying don’t share money wins.

I think there’s a whole other discussion we can have around normalizing talking about money and it’s okay. And this, it’s not a money mindset thing I’m talking about, but what I’m talking about is relying on your stripe payments or your screenshots of your bank account to get clients in. So I will call out behaviors and I will talk about why it’s problematic.

But I’m not complaining. There’s a difference between venting and also educating. So I’ll use that as an education point, and I’ll say, here’s the problems that can arise when you solely rely on income to get clients into your program. You’ll get people who are really attached to the results.

You’ll get people who are not willing to respect the process it takes to actually get there. You’ll get people who are not… They’re in a rush to get there. There’s a whole slew of issues that can come with that, but I’ll educate what to do instead. So I talk about your process, we’ve discussed on this podcast, their perspective.

I think the perspective is you don’t just call it out to call it out for namesake. You call it out and then you offer a different. Perspective that makes people go, Oh, I’ve never thought about it that way. I think that’s why I resonate so much with the content. Cause I, I try to do that too. I think that might be my Libra energy of the duality, right?

The Libras, the scales. And so I’m always , is it actually this or is it this? And even on positive things, I remember I had a client one time. And she just kept talking about how lazy she was. And I was , is it that you’re lazy? Or is it that you just haven’t found something that lights you up?

And I remember that just shifted so much to her. She was , holy crap. I’ve never thought about it that way. So I use that all the time where I’m , are you really bad at sales? Or is it that you just don’t know how to articulate what it is that you’re selling? I literally think I’ve posted that somewhere at some point.

Have you? I don’t know. I literally sit and I think about these things all the time. And I’m , is it that this or is it that this? And so I think you do such a great job of that as well. And I think that’s, yeah, again, why I’m so attracted. Cause I’m , Oh my God it’s very rare for me to find people who create content that.

It’s on the same caliber as me. So when I find them, I’m , Oh my God, I love them so much. I’m going to , go comment and heart and do all the things. But I think that’s such a different thing. And that’s something I also teach with my clients is I have, we talked about this earlier and then we can wrap up.

Cause I know we’re a little over time. I could talk to you forever. I have them create a fired up list. That’s what I call it. I say a fired up list. And I say, if you could say whatever you wanted to say without being canceled, what would it be about your industry or about your, even your clients that you’ve worked with?

If you could say whatever you want to say. Without being canceled. And I said, and everyone would agree with you. That’s a, that’s a little subconscious thing. And I’m , everyone would agree with you. Everyone be , Oh my God. Yes. Thank you for saying this. I totally agree. What would it be?

And I have them just literally spend 30 minutes. Just writing down everything. And then. I have them go through and I’m , okay, so why do you think people think the opposite of this right now? , why do you think they think the opposite of this right now? And how can you shift it in a nice way?

, how can you have them look and and I also have them to write down industry. I think I even asked this on the podcast to get people in. I asked them , what’s something in your industry you don’t agree with? Yeah. Because I really like going there because it makes one for good conversation, but it’s also a great way to shift the perspective in a nice way.

And so some of the industry jargon out there, the work smarter, not harder or work harder. Yeah. Work smarter, not harder. I think it’s complete idiocy because I’m what do you actually know is smarter? You know what I’m saying? And they’re , people don’t think about that. And they’re , Oh, I just need to work smarter.

I’m what is actually smarter? And I’m like,, so you end up, yeah, you end up working on things that, that may be smarter, but you’re actually working harder on those tasks that are not smarter. You know what I’m saying? It’s you don’t even know what those are, but people don’t stop and think about those things.

And so anyways, I think that’s just my brain always going against, not going against, but questioning, how can this be different? , how can we look at this from a different angle? How can we look at this from a different perspective? And that makes brilliant content and it attracts high caliber clients because you’re literally talking to them and shifting their mindset and people buy.

When you can change their mind about things because changing their mind actually puts you as an expert because you’re not mimicking what everybody else is saying You’re not doing things and that just and that right there is changing someone’s perspective on something literally can change their life Yeah, I can’t tell you how many times someone has shifted my perspective and it’s changed everything for me I remember just one last one, good decisions.

I remember I used to beat myself up for not making good decisions. And someone was just , what is an actually a good decision? And I’m like,, I don’t even know. And they had me literally for a week. And I do this with my clients now too. They had me for a week, go around and every action I took, I had to say that was a great decision because so I’d walk out of the bedroom.

I’d turn off the light. And I would say, that was a good decision because now my, my, my lecture bill is going to be lower. Yeah. And it was , I shut the door. That’s a good decision. Cause now I’m not going to hear my husband from across the room. And I literally had to say every action that I took, why it was a good decision.

And if I took that action, I could not figure out why it was a good decision. I didn’t do it anymore. And it was fascinating how quickly that changed. Yeah. Scrolling on my phone at night and I’m , I’m scrolling on my phone because, and I was , bored and decision. I was , this is not a good decision.

So I put my phone away. , it was nuts or I would do prove it energy, I would say. I would tell myself this is funny I would say something , I’m gonna prove to myself, so basically I’d say, I’m gonna get off my phone. I’d be , no, you can’t get off your phone. And I would say in my head, you can’t get off your phone.

I’d say, oh yes, I can, watch me. And then I’d get off my phone. I’d start to be my own critic in the back of my head. I’m , you can’t do that. I’m , oh yeah, thank you. You just watch me. I’m going to prove it. Because I wanted to be , prove it energy over possibility and energy and anyways, it’s a whole thing.

But yeah. Okay. I know we’re over. We could talk forever. You are the best. I hope you guys all enjoyed listening. The last thing I will say is, can you just tell people how they can, one, connect with you, and then also, even what you’re offering, because I’m sure someone listening probably thought, oh my god, they’re, she’s incredible.

I want to work with her. I want to find out more what she’s doing. So if you could just, Say that and then we will wrap it up. Yeah. Honestly, if people want to be familiarized with my content, my Facebook and Instagram is where I’m the most active. So I don’t know if you want to drop that into the drop in or something that.

So with what people can find me in terms of what I offer, I run a program. It’s about six to nine months right now. I say six to nine months because I’m extending it for an extra three months. It was originally six months called narrow message. And. Inside NeuroMessage, I’ve got three core pillars that I help experts, creators, coaches, consultants, anyone who’s a personal brand really refine.

So my first pillar is really identifying your brand message, really getting solid and clear on what is the movement that you want to start? What is it that you want to become known for? And what is the direction that you want to take your brand? Because without that solid core, none of the actual strategies of growing your brand and expanding and creating offers and all that is actually going to feel grounded in anything.

And it’s going to feel throwing spaghetti at the wall, right? So the first pillar, we focus on that. The second one is really what most people come to me for, which is learning how to communicate their value or articulate their value with conviction. So this is where we get into the nitty gritty of looking at how to optimize the way that you show up in your social content, looking at how you communicate in all.

Messaging senses when it comes to headlines, hooks, things that really captivate people, how to articulate the value of the takeaways of what people will experience when they come into your world. And really getting deep into the nitty gritty copywriting of how is it that we want to actually express ourselves in a way that make us feel like we stand out, that we, we can confidently say the thing that we want to say.

So everything, messaging and copywriting will be in that second pillar. And then the third pillar is looking at how do you actually build a presence that naturally draws people to you? Because I think various people have been taught that you need to go out there, you need to get the clients, you need to convince the clients, you need to get them on a call, you need to twist their arm, you need to run a conversion event, you need all these ways of getting clients.

And for the past three years, I’ve been able to make multiple six figures by just attracting people. to me by knowing how to leverage my platforms well. So how do you actually cultivate a presence? I call it presence equity. So how do you build your presence equity where people actually seek you out versus you having to go out and find clients for yourself?

So that’s the program that I run. It’s group and it’s hybrid, meaning that you get plenty of one on one time with me, but you also get curriculum and trainings and ongoing things that I add in there. It’s very active. So yeah, and it’s open all year round. There’s no start date or end date.

There’s no kind of scarcity or urgency of having to get in at a certain point. I fully trust that all my clients know when the time is right for them and when they feel that they could use my support or to take it further, they’ll know when that time is. So yeah. Gosh, we could have talked about that topic too of the open closed card of scarcity, get in now and not trusting your clients.

That’s something I say all the time. And I trust that my clients are going to make the best decisions and they’re going to buy when they’re ready to buy. I don’t, I’ve got no price incentives. I don’t have time. incentives. I don’t have fast action bonuses. I don’t have any sort of extrinsic ways to get you in now.

I think that urgency is something that has been overly used in marketing and it works. That’s the thing. It works. It gets people. It does work. But I know life is life. And sometimes, I’ve had people join my program and say, Hey, I’ve just had this thing blow up with my parents or with my family?

Can we put things on pause? Can we I fully trust that people will consume the material and apply the material when it’s best suited for them. It is not my job as the practitioner to arm twist them into doing it my way and on my timeline. So whenever people feel the need to take that relationship to the next level and they’re your content is great, but now I actually need your support.

They’ll know when where to find me. Spoken a true Taurus Rising. 100%. That’s the energy right there. Letting go. I know you’ll come to me when you need it. So yes. Love it. Okay. Thank you so much, Parviz. This was so fun and we’ll see you on the next episode. Thanks for listening to The No Fartin Around Show. It’s been an absolute blast making A Big Stink with you. If you find yourself gasping for more, then come join me over on my socials. Links are below. If you enjoyed this episode, don’t fart and dart, please leave a review. It would be greatly appreciated.

Cheers to breaking wind, I mean barriers, and I’ll see you in the next episode.