01. Google Analytics
this is probably the most known tool to track website traffic, clicks and actions people take on your website. this can be a helpful tool in knowing what works on your site and what doesn't.
02. Google Optimize
this tool is so awesome! it allows you to test different versions or aspects of you site so you can know what works and what doesn't when people land on your site. the best thing, it is already integrated with google analytics.
03. Google Keyword Planner
this tool is amazing when you are doing seo research for your site. it allows you to search keywords and know what they rank according to what people search. this is also already integrated with google analytics.
04. SEO Yoast Plug-in
speaking of seo, this tool is a must have if you are a blogger. this plugin gives you a seo ranking with a red, yellow or green light letting you know if that page/blog is set up for optimal seo.
05. Google Pagespeed Insights
did you know if it takes longer than 5 seconds for your site to load, the user is 80% more likely to close the browser? yep. this tool allows you to check the load time of each page on your site and gives you insight on what to do to decrease it. so helpful!
06. Nibbler Site Tester
this tool is so helpful when you are trying to get a feel with how users view your site. this tool gives you a breakdown on what your site ranks when it comes to popularity, readability, seo and more.
07. Dead Link Checker
this tool tells you what links on your site are broken. this is really important when it comes to seo because google will rank your site lower if there are links that don't work.
this has to be my favorite tool ever! this website does actual recordings of the actions people take when they visit your site so you know where they stop scrolling, where they click and what actions they take. it also records heatmaps to show you a visual of where people spend the most time on your site.