Permission to:
Charge your high-ticket asking price
(but you keep hearing “I can’t afford it.”.)
Own that you’re freakin’ good at what you do
(but you still have feast to famine months!)
Be and say things differently than others in your industry
(but your messaging doesn’t quite articulate your expertise or convert at an [explosive] rate.)
Real Talk:
Permission doesn’t matter if you don’t also have a plan.
It’s time to stop the manual follow up game and instead, fill your pipeline with leads ready to invest so you can massively reduce your customer acquisition time.
I’m not gonna bore you with some rags to riches story that pulls on your heart strings and starts from the day I was born... I’m more of a direct let’s “cut to the cheese” kinda gal.
So here’s what you need to know...
My name is Ashley Mae Fernandez and I’m in the business of positioning entrepreneurs for massive profit--- Now. Not 6+ months from your most popular piece of content.
This story comes with a warning: I’m about to light a fire under you.
I am the girl who was told “You can’t do that” and replied “Why not?”.
After leaving my small town as a first generation college student, I wanted to get a degree and climb the corporate ladder fast.
I double majored in International business and marketing and minored in Chinese and graduated Magna Cum Laude. After I graduated, I landed a job in corporate marketing for a 4 billion dollar company. (You read that right. Billion. With a “B.”)
The 9-5 and following the rules life was not for me, so I started a blog on a whim.
I took that blog to the bank and replaced my 9-5 income in less than a year.
That blog turned into speaking engagements and teaching opportunities.
And teaching opportunities turned into consulting and coaching opportunities.
I took my extensive marketing knowledge, NLP certification & fascination with human behavior and sales psychology and turned it into a 6+ figure consulting & coaching company.
But, like most entrepreneurs, I overcomplicated my process and plateaued at 15-20k months.
I was the coach who knew her value, and expertise, but you couldn’t tell in my messaging. I sounded the same as every other marketing coach. So much so, that someone I worked with jacked my content & copy word for word and no one knew the difference. Except for them and my lawyer ;)
That was my wake up call.
I am the girl who was told “You can’t do that” and replied
“watch me”.
And my favorite, I am now referred to as “the fart girl” and get invited to speak on stages about sharts and farts in front of 6, 7 & 8 figure business owners (yeah, I’m totally not kiddin’)
I made my previous yearly salary in 1 quarter
My podcast ranked a top 50 Marketing podcast on iTunes in less than 2 months of launching
I get leads with almost every piece of content I create with my framework
I close high-ticket sales in the DMs (no cold pitching.. They reach out to me from my content)
My offer got super specific and spots booked out in less than 2 weeks.
I overhauled my messaging, marketing and sales process and created a signature methodology that teaches 6-7 figure B2B earners how to produce thought-shifting content that closes high-ticket clients faster than they can.
I had two choices: dye my hair purple or stop fartin’ around.
I knew I had to start showing up differently. I wanted to be uncopyable.
The "ah-ha" moment
This S.H.I.F.T came from 10+ years in marketing, a hypnotherapy & NLP certification, and the simple human fact that farts are funny no matter how old you are.
Once I started articulating HOW I was different, my business became simple.
My Two Daughters.
Who has my heart, forever
My Husband, Ben.
What makes me smile
Tootin my horn
I married a cyber security engineer/wanna-be cowboy after meeting in a bible study (and I totally made the first move).
Emery & Claira. One is nicknamed "Miss Hollywood" and the other "Tootie". Wouldn't trade them for the whole wide world.
Emery & Claira. One is nicknamed "Miss Hollywood" and the other "Tootie". Wouldn't trade them for the whole wide world.
I'll take a cozy cabin with a fire place and a good view over a sandy hot beach any stinkin' day of the week.
Anywhere in the mountains
Go-to travel destination
I've Camped On The Great Wall of China
Random Icebreaker
Yep. During my study abroad days in China, I hid out in a watch tower until the guards left to camp overnight on The Great Wall of China.
trusted by and featured in
i made over $75K in sales in the 3 months of working with Ashley!
I knew I was good at things that other people weren't necessarily good at, but didn't really know how to put it into words or to really see from the perspective of my ideal client. I started to really hit my stride after our work started and got really clear on direction.
Ashley can see the things in the words that I can't even see myself & she basically helps you write posts that truly speak to your ideal client and move them through a transformation of beliefs so that they are ready to buy. In fact, I made over 75k in sales in just the 3 months of working with Ashley.
-Lauren Dietrich
I SIGNED A CLIENT WITH MY NEW HIGHER PRICES WITHIN TWO WEEKS THAT CAME TO ME THROUGH MY CONTENT.
“Ashley is worth 10 times more than what I invested! In a couple of months working with her, I recovered my investment and without a doubt, it was what I needed to take my business to another level. Before working with her, I felt like a failure, struggling to find clients and allowing the ones I already had to be my bosses. I have learned to position myself as an expert every time I show up online. Now I feel confident and in control of my business, as well as being able to stop working with those toxic clients. I highly recommend her!”
- SHAYRA RAMOS
“Ashley is worth 10 times more than what I invested! In a couple of months working with her, I recovered my investment and without a doubt, it was what I needed to take my business to another level.
Before working with her, I felt like a failure, struggling to find clients and allowing the ones I already had to be my bosses. I have learned to position myself as an expert every time I show up online.
Now I feel confident and in control of my business, as well as being able to stop working with those toxic clients. I highly recommend her!”
She peels back your business to it's marketing foundation and leads the process of making it stronger and in a position to attract your ideal client on your schedule.
"Since working together, I've averaged over 10k months and I feel like clients are just flowing and I know exactly what to do to increase my revenue on my terms and not have to stress about whether I will hit my revenue goal of the month. No call was wasted. Working with Ashley was worth every penny.”
-Jamie Van Cuyk
ASHLEY IS A MASTER OF MESSAGING AND OF MARKETING STRATEGIES AND HER ENTHUSIASM IS CONTAGIOUS!
“Working with Ashley changed everything. Before hiring her, I felt confused in how to map out my marketing strategy. I knew I could provide results but didn’t know how to use my messaging and offer to speak to my ideal customer.
Now, I feel confident in knowing how to write content that converts. She wants her clients to succeed, she challenges their mindset when they have blocks, and knows how to teach you to write content that sells. She is the queen of marketing messaging and I 100% recommend her.
-JENNY HALL
